Lego isn’t just undergoing a revival, it’s a born-again cult in the making. But they haven’t changed, it’s the same old stuff, there’s no whiz-bang technology, right? Lego is doing three things brilliantly. Connecting emotionally with their audience, re-establishing relevance, and selling their fundamental proposition – the power of joyful imagination. Here’s how: 1. They […]
Read MoreArchives for May 2009
‘Social Media’ and ‘The Future’ are two phrases that really shouldn’t go together unless you want to set yourself up for failure. Technological change is simply too fast and organic to be predictable. That said, here’s a stab at tomorrow and, maybe, the day after… Facebook, Twitter and Friendfeed (sorry MySpace) are in a dead […]
Read MoreThis is my first post as a guest contributor to a great innovation, inspiration and idea blog called Brain Pickings. Click here to read.
Read MoreWafaa Bilal, NYU professor, Iraqi and performance artist, got famous by locking himself in a small, Chicago gallery with an automated paintball gun pointed right at him. The gun was hooked up to the Internet, and viewers at the gallery and online could shoot him with yellow paint balls from point blank range at any […]
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