So often we hear that a brand wants to go social – that is, to be organically shareable, a hub for substantive conversations around mutual concerns and values, a place where customers return as a focal point in their lives. Yet in my experience that often isn’t possible because a brand hasn’t done the basics, […]
Read MoreArchives for November 2009
Here are few examples of Lawrence’s design work and you can always reach him here.
Read MoreIn a world of 140 characters it’s hardly surprising that our appetite for snappy reductions is insatiable. So as SoMe (Social Media) gives way to MoCo (Mobile Community), I couldn’t help but wonder how far it will go and what the past might have looked like if it was boiled down to the same real […]
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