I saw Erik Qualman speak at SXSW this year and thought he was great. His book, Socialnomics, offers so many gems for brands and consumers trying to make sense of social media and how to use it. In a world where traditional marketing strategies are becoming increasingly obsolete, Erik explains how businesses keep up. Social media can […]
Read MoreArchives for March 2010
AdAge recently did a great article on micro-sponsorship highlighting leading brands like Quaker Oats and Pepsi that are reaching out to communities for their stories and ideas around positive social change. To me this begs the question, are these marketing or research campaigns? In my mind they’re a little of both and a smart thing […]
Read MoreThe old adage goes, “It’s not what you say, it’s how you say it”. This has never been more true than in the days of social media. So how do you create effective content? How to you capture attention, engage hearts and minds and drive conversation. I’ve been getting this question a lot (and it […]
Read MoreCheck out this virtual choir (virtually) conducted by Eric Whitacre. Without overstating things, it struck me as emblematic of the dynamic at work across social media and its transformative potential. Here we see people otherwise unknown to each other raising their voices in harmony directed towards a common goal. At the risk of sounding lofty, […]
Read MoreThis is Part 2 of my discussion with Founder, Lawrence Chickering, and Executive Director, Safeena Husain of Educate Girls Globally. In Part 1 we discussed the EGG model itself and the remarkable results it’s achieving. Here we look at community mobilization, the roles and responsibilities of family, parents and teachers, cost effectiveness and the wider […]
Read MoreSXSW was a blur of friends, seminars, free TONE bars, dropped phone calls, late night drinks and music, and a gazillion smart people sharing interesting ideas. Now that the dust has settled, I thought I’d share the top ten things I took away from the week. You know, the broad stroke stuff that stick in […]
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