By now most of us are aware of various crowdsourcing campaigns being used to generate ideas, funds or support for a brand or cause. Pepsi’s Refresh Project, Mystarbucksidea.com and Dell’s Social Innovation Competition are three well-known examples. We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries […]
Read MoreArchives for September 2010
Pepsi makes brown sugar water that can contribute to obesity. Dove’s ‘Real beauty’ campaign was created by Unilever that also does the Axe campaign. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called […]
Read MoreToday I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. […]
Read MoreAs more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. For their marketers, that translates to creative briefs like, “How can you get me to a million Facebook fans fast?’ or “What bots can I use to fast-track my followers on twitter?” This inevitably begs the […]
Read Morehttpv://www.youtube.com/watch?v=5s-_B2chN5w I recently had the great privilege of participating in a public forum on how media – including social media – can be used to forge cultural bridges. Our hosts, the Levantine Center, just released this video of the discussion, and in light of the continued debate over the proposed mosque five blocks from Ground […]
Read MoreI wanted to share a potentially transformative trend coming out of Japan. Last week Mixi, Japan’s largest social networking site, introduced two APIs – mixi Plugin[J] and mixi Graph APIs[J] – designed to let the third parties integrate their social web services and apps with Mixi. For example, Panasonic is developing a DVD recorder that allows you […]
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