httpv://www.youtube.com/watch?v=tklFJzRLxyU Sometimes the transformative effects of social media need to be seen to be believed. Yet often they don’t look like a P&L sheet or metrics report. Sometimes the most powerful demonstration of what social media can achieve is best read on the faces of people. ‘Help Portrait’ launched by Jeremy Cowart is one such […]
Read MoreArchives for October 2010
Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. The biggest mistake brands make, however, is to think they reach Millennials through technology. According to this new survey from the Pivot Center, the […]
Read MoreThis week Skechers copied the concept behind for TOMS shoes by launching BOBS (link no longer available). Just like TOMS, when you buy a pair of BOBS, Skechers would donate another pair to a child in need. Even the shoes were the same. And their name had a similar short, familiar feel. In doing so they set […]
Read MoreMillennials have a profound relationship to brands according to a new report (‘8095’) released last week by the world’s largest PR firm, Edelman. It’s almost as important as religion or ethnicity in their lives. But while this research shows how important brands are to Millennials, does the same apply to brands? Do they frame their […]
Read MoreI recently had the privilege speaking at the Images and Voices of Hope World Summit. The theme was ‘Media as an Agent of Change’ and at the end of the weekend they asked several attendees to answer a simple but insightful question. I found all the answers really enlightening as everyone spoke from the vantage point of […]
Read MoreThere must be something about advertising to guys that makes top brands do strange things. Less than a year ago Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score”, Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites […]
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