There is perhaps no group that stands to benefit more from the pervasiveness of social media than non-profits. This is because social media enables non-profits to distribute their message more easily and amplify awareness of the worthy causes they support. It goes further than that. The social business marketplace is effectively forcing brands to engage […]
Read MoreArchives for June 2011
I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Shifting the thinking and behavior behind […]
Read MoreEach day more eyeballs and advertising spend migrates online, intersecting with social media and technologies that place new expectations on a brand. The social revolution currently under way is as profound as the digital revolution that transformed the marketplace fifteen years ago. As such, brands that bear the pain of change and rise to the […]
Read MoreOne of the great inspirations for writing We First was the meaningful work being done by non-profits. The goal of the book was to help explain the most effective ways to leverage social technology to aid their community building, fund-raising and awareness campaigns whether you’re a foundation, NGO, or small charity. Central to its thesis […]
Read MoreAn investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its […]
Read MoreToday is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the […]
Read More