Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my […]
Read MoreArchives for July 2011
One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what […]
Read MoreNot since the digital revolution in the early 90’s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. The way customers relate to brands and how profit is generated has changed so dramtically almost every […]
Read MoreThis week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. One exciting new example is the annoucement by Buick and General Motors Foundation of the 1100 Buick Achievers Scholarship Program, including 100 outstanding students from across the U.S. who will each receive a scholarship of up […]
Read MoreI wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace. It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s […]
Read MoreIn We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners with a company? I had the great pleasure of speaking with Mark Horvarth, founder of […]
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