This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and our strategic partners). The lessons it […]
Read MoreArchives for December 2012
The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of interest in case you missed any. It’s always enlightening to see which posts resonates most with […]
Read MoreInstagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will prove sufficient or whether its creep away from prioritizing the user over the advertiser will prove […]
Read MoreThe 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. In fact, in July of 2012, users averaged 88.48 minutes, a number that jumped 58% to 121.18 minutes in July of 2012. Most importantly, however, the report justifies […]
Read MoreIt may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been broadcast channels that engaged in a one-way monologue with their customers telling them what to think, […]
Read MoreJWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to […]
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