TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but […]
Read MoreArchives for January 2013
Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the one thing that remains timeless in an timely marketplace is the story that a brand tells […]
Read MoreGuest post by Ekatarina Walter, author of “Think Like Zuck.” The letter from Mark Zuckerberg that was included with Facebook’s May 2012 IPO prospectus begins by stating: “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” Facebook’s IPO […]
Read MoreThis week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to compete with peers to earn rewards. Oreoco is focused on sustainability. It lets you make a […]
Read MoreOne of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist between the two. The 2012 Report reveals several insights that could constitute enormous competitive advantages for brands […]
Read MoreOver the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack […]
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