I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments. 1. […]
Read MoreArchives for February 2013
APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 of the world’s largest corporate brands in 15 large economies that together make up nearly […]
Read MoreAs We First moves into its new offices in heart of Silicon Beach in Venice, California, I wanted to share perhaps the most important item in the new space. These are the We First Values, Beliefs and Manifesto mounted on the wall. It’s amazing how important these things are to remind us what we are […]
Read MoreI had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In your book, FAST SHOPPER, SLOW STORE, you discuss how the store has lost its relationship […]
Read MoreBiz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate has raged as to the true intentions of such founders and whether their powerful platforms were […]
Read MoreWhile the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So God made a farmer.” Second, Paul Harvey’s evocative narration. Third, stylistically it cut through its pyrotechnic […]
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