We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that […]
Read MoreArchives for June 2013
A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically on-purpose, but also demonstrates that social purpose can still inspire the greatest creativity in marketing. […]
Read MoreI wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.” We First has helped many organizations — from Global 500 companies to nonprofits — to effectively pursue “the art of inspiring customers to champion your brand.” […]
Read MoreAt the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does not serve the greater good. […]
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