One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information. This is undoubtedly difficult for […]
Read MoreArchives for October 2013
“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed than ever as to the challenges our planet and societies face. As these issues compound, companies […]
Read MoreOriginally published in Fast Company. Today’s brand must live and breathe through its core values in order to survive. Purpose is king, and there’s no turning back. When 87% of global consumers believe business should place equal weight on societal issues and business issues, the better a brand brings its societal purpose to life in everyday […]
Read MoreIn our most recent G+ hangout, Mastering the Methods, Metrics, and Madness of CSR, we spoke with Jason Burns, the CEO of Profits4Purpose, and Joe Sibilia, CEO of CSRwire, about how to engage and activate both your internal and external stakeholders around your CSR initiatives. If you missed the live hangout, here is both the […]
Read MoreWhat does it take to build an extraordinary company? While the operational and tactical specifics may vary, there are some lessons that transcend industry. Here are the top lessons the We First team has learned over the past couple of years, from both speaking with F500 leaders and as we grow ourselves: 1. It’s not […]
Read MoreBring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be “hyper-transparent” about their social impact in a speech at the We First Social Branding Seminar in Los Angeles last week. “Hyper-transparency is a must. It’s not something we […]
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