The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of its self-made billionaire founder, but while many point towards the brand’s over-the-top videos as the […]
Read MoreArchives for June 2014
When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a […]
Read MoreAs the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one of our stellar 2014 speakers at our 3rd annual Brand Leadership Summit, Oct 7-8 in […]
Read MoreConnected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations and drive positive impact through their good work. That’s why we’ve chosen ‘Brands shaping culture’ […]
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