We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship roster at our 2015 Brand Leadership Summit this year, and we’re excited to share their […]
Read MoreArchives for November 2015
With increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing their impact and contributing towards tackling the critical issues of our time. The opportunity to become part of the solution for those issue(s) most pressing to your […]
Read MoreBestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides […]
Read MoreAt Twitter Flight 2015, the company’s Developer Conference, newly reappointed CEO Jack Dorsey reinforced a commitment to transparency and open dialogue. From Business Insider, “Twitter stands for freedom of expression,” Dorsey declared. “Twitter stands for speaking truth to power.” From notable social movements as to #OccupyCentral and #HeforShe, Twitter, the originator of the hashtag, continues […]
Read MoreSimon Mainwaring, CEO of We First discusses the recent VW Emissions scandal on BBC Radio. Listen to Simon Mainwaring by watching the video below. More information on the VW Emissions scandal can be found here.
Read MoreNo brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are selling and how they are making it. This has meant brands must become more authentic, transparent […]
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