Technological globalization and social media are making the world increasingly connected. But as Facebook’s founder Mark Zuckerberg recently asked in a 5,700-word letter, “Are we building the world we all want?” “Progress now requires humanity coming together not just as cities or nations, but also as a global community,” wrote Zuckerberg. Facebook is the largest […]
Read MoreArchives for February 2017
While incorporating purpose into your brand can strengthen internal and external communities and create social and monetary value, it must be executed properly to yield the results you are looking for. A recent study found that shareholders could expect an estimated 3.5 percent increase in returns for companies that carry out corporate social responsibility and […]
Read MoreStakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of […]
Read MoreAt this year’s Super Bowl, Budweiser aired a commercial called “Born the Hard Way” that not only showcased its longstanding history of crafting beer in America, but also prompted discussion about cultural issues larger than the industry or brand itself. The short film highlighted co-founder Adolphus Busch’s journey to America and how he first received unwelcoming […]
Read More