In today’s rapidly advancing digital world, gaining consumer loyalty and purchases requires more than smart branding and far reaching media. People are overwhelmed with advertisements and often block out non-relevant content. To inspire consumer engagement, brands must provide users with individually curated, timely, and valuable information on the right platforms. Essentially, the market is demanding […]
Read MoreArchives for April 2017
Last week, the Internet and social media exploded with criticism of United Airlines for forcefully removing a 69-year old Dr. David Dao from United Express Flight 3411. Passengers captured the entire episode on smartphones and the videos went viral. Irate consumers vowed to boycott the airline, the unfortunate passenger is pressing charges and a problem that […]
Read MoreCorporate purpose is becoming ever more commonplace as brands across industries are investing in social good marketing. Yet not all purpose-driven campaigns yield the desired results. While it’s encouraging that companies are heeding consumer demand for a better world, it’s important to avoid “purpose washing” that can quickly lead to consumer backlash. Last week the […]
Read MoreSocially mindful companies are quickly acquiring environmentally conscious business practices and doing amazing work that progresses the planet towards greater sustainability; yet, the world’s carrying capacity is rapidly approaching. In other words, with the growing middle class in developing economies and rising demand for new products, it will be increasingly difficult for the earth’s environmental […]
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