Every business leader wants consumers to think of their company as an essential ingredient in building a better life; yet, the very definition of what constitutes the Good Life changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on […]
Read MoreArchives for June 2017
I recently had the chance to speak at the ‘Better by Design’ CEO Summit in New Zealand and got to spend some time with Leland Maschmeyer, Chobani first Chief Creative Officer. We took a few minutes to discuss how the company is reengineering its culture, its leadership within the industry, and its role in society at-large […]
Read MoreBusiness leaders from the world’s top companies including Amazon, Apple, Google, Microsoft, Nike, Hewlett Packard, PG&E, and many more are taking a stand to support the Paris Climate Agreement. While Michael Bloomberg’s commitment to contribute $15 million to the United Nations on behalf of the United States is a milestone on the road to a […]
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