In response to consumer demand for companies to do good, corporate social responsibility (CSR) is being increasingly adopted by global corporate giants and bootstrapping startups alike. While there are numerous examples of how CSR efforts have improved corporate profitability, the two don’t always go hand in hand. In fact, a recent study found that CSR […]
Read MoreArchives for October 2017
They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the […]
Read MoreToday’s consumers want brands to do more than offer quality products and services. People are looking to support companies that take a stand for social causes and create a positive impact in the world. What’s more, trust in government is low and faith in religion is decreasing. Additionally, the nonprofit sector does not have the […]
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