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Author Archives: Simon
How your brand wins over empowered customers to profit from social commerce
May 16, 2012
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I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must make in …
Posted in Brands, Capitalism, Conferences, Facebook, Leadership, Social media
Tagged Consumers, First Data, social commerce
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How social ads are winning over advertisers and consumers
Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations as …
Posted in Advertising, Brands, Facebook, Social media
Tagged Advertising, Facebook, social ads
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Why you need more than good intentions to build a purposeful brand
One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a growing …
Posted in Brands, Purpose, Values, We First
Tagged branding, purpose, social responsibility
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What Facebook is worth to your business and brand
As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities …
Posted in Brands, Consumers, Facebook, Future, Mobile, Social media
Tagged branding, Facebook, IPO, Social media
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Biz Stone on the powerful role of social media in business and social change
Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put …
Posted in Advertising, Brands, Consumers, Purpose, Social media, Twitter, We First
Tagged Biz Stone, purpose, Social media, Twitter
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When virtual worlds collide: Facebook meets 3D shopping
If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices …
Posted in Advertising, Brands, Facebook, Social media, Technology, Virtual Goods
Tagged e-commerce, Facebook, Virtual worlds
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The future of TV, advertising and social media by Dan Wieden
Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …
Posted in Advertising, Brands, Community, Creativity, Social media, Thought leadership
Tagged Advertising, branding, Creativity, Dan Wieden, socail media, Wieden & Kennedy
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Looking behind the brand for what it takes to succeed
I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great …
Posted in Advertising, Brands, Future, Social media
Tagged behind the brand, jeff hayzlett, seth godin, social branding, We First
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