http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Tue, 15 May 2012 23:53:03 +0000 hourly 1 http://wordpress.org/?v=3.3 http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-41 admin Mon, 01 Jun 2009 20:34:44 +0000 http://simonmainwaring.com/?p=1251#comment-41 Wow. I love that Niemann stuff. Thanks so much for pointing it out. It's amazing how a brand can at once be so fundamentally human (Niemann) and progressive (some of the stuff above). Maybe its genius lies in its core concept- building blocks for something else. It's versatility is its promise. Lego rocks. Thanks. Wow. I love that Niemann stuff. Thanks so much for pointing it out. It’s amazing how a brand can at once be so fundamentally human (Niemann) and progressive (some of the stuff above). Maybe its genius lies in its core concept- building blocks for something else. It’s versatility is its promise. Lego rocks. Thanks.

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-948 admin Mon, 01 Jun 2009 20:34:00 +0000 http://simonmainwaring.com/?p=1251#comment-948 Wow. I love that Niemann stuff. Thanks so much for pointing it out. It's amazing how a brand can at once be so fundamentally human (Niemann) and progressive (some of the stuff above). Maybe its genius lies in its core concept- building blocks for something else. It's versatility is its promise. Lego rocks. Thanks. Wow. I love that Niemann stuff. Thanks so much for pointing it out. It’s amazing how a brand can at once be so fundamentally human (Niemann) and progressive (some of the stuff above). Maybe its genius lies in its core concept- building blocks for something else. It’s versatility is its promise. Lego rocks. Thanks.

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-40 Charlotte Mon, 01 Jun 2009 13:00:26 +0000 http://simonmainwaring.com/?p=1251#comment-40 Nice. And not to miss Christoph Niemann's visual blog post "I LEGO N.Y." So simple and beautiful. http://niemann.blogs.nytimes.com/2009/02/02/i-lego-ny/?scp=1&sq=lego%20blog&st=cse Check it out. Sometimes the simpler the better...but that's the beauty of lego. It can go robotic. But it still works on the most basic level. Nice. And not to miss Christoph Niemann’s visual blog post “I LEGO N.Y.” So simple and beautiful. http://niemann.blogs.nytimes.com/2009/02/02/i-lego-ny/?scp=1&sq=lego%20blog&st=cse Check it out. Sometimes the simpler the better…but that’s the beauty of lego. It can go robotic. But it still works on the most basic level.

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-947 Charlotte Mon, 01 Jun 2009 13:00:00 +0000 http://simonmainwaring.com/?p=1251#comment-947 Nice. And not to miss Christoph Niemann's visual blog post "I LEGO N.Y." So simple and beautiful. http://niemann.blogs.nytimes.com/2009/02/02/i-lego-ny/?scp=1&sq=lego%20blog&st=cse Check it out. Sometimes the simpler the better...but that's the beauty of lego. It can go robotic. But it still works on the most basic level. Nice. And not to miss Christoph Niemann’s visual blog post “I LEGO N.Y.” So simple and beautiful. http://niemann.blogs.nytimes.com/2009/02/02/i-lego-ny/?scp=1&sq=lego%20blog&st=cse Check it out. Sometimes the simpler the better…but that’s the beauty of lego. It can go robotic. But it still works on the most basic level.

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-37 Fruzsina Mainwaring Mon, 25 May 2009 04:35:10 +0000 http://simonmainwaring.com/?p=1251#comment-37 I wish we were playing with Lego again like we did in Edgewood Place, St Ives, such a long time ago. I want to collect Lego again! For all my grandchildren! I wish we were playing with Lego again like we did in Edgewood Place, St Ives, such a long time ago. I want to collect Lego again! For all my grandchildren!

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-946 Fruzsina Mainwaring Mon, 25 May 2009 04:35:00 +0000 http://simonmainwaring.com/?p=1251#comment-946 I wish we were playing with Lego again like we did in Edgewood Place, St Ives, such a long time ago. I want to collect Lego again! For all my grandchildren! I wish we were playing with Lego again like we did in Edgewood Place, St Ives, such a long time ago. I want to collect Lego again! For all my grandchildren!

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-36 Dan Brian Sun, 24 May 2009 04:05:35 +0000 http://simonmainwaring.com/?p=1251#comment-36 Nice Blog! Nice Blog!

]]> http://simonmainwaring.com/brands/a-master-class-in-brand-building-from-the-big-kids-at-lego/comment-page-1/#comment-945 Dan Brian Sun, 24 May 2009 04:05:00 +0000 http://simonmainwaring.com/?p=1251#comment-945 Nice Blog! Nice Blog!

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