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At Starwood Hotels, Glamour and Sustainability Go Hand in Hand

July 23, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

Reading Time: 2 minutes

At We First, we only partner with extraordinary companies that share our same drive and vision for positive social change, and on that note, we’re so excited to host the 2013 We First Social Branding Seminar at the beautiful boutique W Hollywood hotel. Sitting at the intersection of Hollywood and Vine, under the shadow of the iconic Hollywood sign, the W Hollywood is LEED Silver certified and combines eco-conscious construction with stylish design, a vibrant social scene, and dramatic views of L.A.

Starwood Hotels is the largest luxury brand hospitality company and is leading the way contributing to green-conscious communities and a cleaner environment. The W Hollywood is one of the largest LEED-compliant properties in the area and puts a new Hollywood glamour spin on sustainability. Key sustainable-design elements include:

• Reduced heat island effect due to 100 percent covered parking.

• Reduced potable water usage with drought-tolerant plants and high-efficiency irrigation systems, which contributed to a 70 percent reduction in potable water usage.

• High-efficiency lavatories result in a 32 percent reduction in water use for the entire building.

• 24 percent of the building materials being locally manufactured.

It doesn’t just stop with design, as Starwood actively shares its mission with its customer community and gives great incentives for taking part in their sustainability goals. For example, 30% of guests choose to participate in its Make A Green Choice program which rewards guests with 500 Starpoints for every night they pass on housekeeping. One night makes a big impact: Almost 40 gallons of water or enough electricity to run a laptop for 10 hours are saved.

Starwood has been one of the early voices leading the charge around the idea that business can be a force of good, and that consumers want to play an active role in doing good. As Frits van Paasschen, President & CEO of Starwood Hotels & Resorts Worldwide, Inc. says,

“Doing the right thing for the environment and for our communities is more important than ever. Our customers and owners are asking for it. Our guests expect it. And our associates are passionate about it. That’s why Global Citizenship will play a key role in all of our activities. We aspire to be as respected for these efforts as we are today for our innovation and our brands.”

Join us at the beautiful W Hollywood, September 24-25, for hands-on training from some of the best marketers in the world. The 2013 Social Branding Seminar will show you how to become a purpose-driven, social brand and create passionate customer communities. So whether it’s CSR, sustainability, cause marketing, Foundation work or simply how your brand brings its core values to life to ensure it’s meaningful and relevant to customers, you’ll leave with a Social Branding Blueprint tailored to your specific branding issues. Check our latest infographic for a special discount code to save 25% when you register today.

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One response to “At Starwood Hotels, Glamour and Sustainability Go Hand in Hand”

  1. company2keep says:

    What a great example of how effective incentives can be in creating behavior change. This kind of thinking and modelling can support a client’s changed practices elsewhere, including the home communities where they reside.

    Cathie Guthrie

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