I was just talking to a talented, successful young internet entrepreneur about how her generation (you guys) CAN make stuff like philanthropy, volunteerism and global care-taking a part of your life habit… And I know lots of.. well, I've seen pictures of lots of Boomer Generation giving back in funds, actions, retirement Habitat building, etc. But I think it's somehow much more organic to, more in the DNA of, the “connected generation” to think globally.

It's no excuse, just exposition, but I'm an old bag that's way too self-centered to think past the feel-goodness of giving for my own selfish reasons (and being child-free I'm not as tuned into the save-the-planet stuff as I should be), but even I can get into the habit of making Brands feel/look good by triggering donations with my actions. My every purchase allows that chance to vote with my wallet. But this pure idea (used by EarthJustice) seems even easier and smarter, as long as Brands need the tax break for/want to give, it seems very scalable. It's got legs.

So yes, it's possible to, not just hope but, make this happen in a big way.

And yes, a lot of a certain market is too lazy (set in our ways), busy (penny-wise & pound-foolish) and selfish (my navel has a twitter account too) to get into it. BUT we're dying out, and you kids'll have more room and momentum and reward for pushing on with the big give as a daily maintenance of the social planet (much like we habitually maintain our teeth.)

And that's a real win-win. Thanks for getting the gears turning…

Yours,
~GirlPie

PS: Seems like I'm always apologizing for guest posting in comments, so if you want to break this up into a buncha separate comments, feel free.