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The Facebook Team

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Hi,

The following person invited you to be their friend on Facebook:

Simon Mainwaring (Invite sent: May 11, 2011)

Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
Thanks,
The Facebook Team

To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=afdac1b84e31c28a1f99575c3a6c7e00&mid=4feb760G5af39e9e6ceaG0G46
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I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

#4 on the New York Times Advice/How To bestseller list

#5 on the New York Time Hardcover Business bestseller list

#2 on the Wall Street Journal Business bestseller list

#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.

Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

This would not have been possible without all your support and from everyone
here at We First, a huge thank you.

_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.

Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.

The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:

_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.

_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.

_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.

_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.

_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.

The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.

_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.

By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

By Beth Kanter

_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

Did someone forward this to you?
[10]Subscribe here.
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Don’t want to receive these emails anymore? Bummer, but you can
[11]unsubscribe instantly.
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with We First on Linked In
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email
Copyright © 2011 We First
Links:
11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=14f951a304&c=dda31996e4
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18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=14f951a304

I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

#4 on the New York Times Advice/How To bestseller list

#5 on the New York Time Hardcover Business bestseller list

#2 on the Wall Street Journal Business bestseller list

#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.

Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

This would not have been possible without all your support and from everyone
here at We First, a huge thank you.

_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.

Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.

The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:

_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.

_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.

_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.

_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.

_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.

The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.

_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.

By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

By Beth Kanter

_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

Did someone forward this to you?
[10]Subscribe here.
Links:
10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

Don’t want to receive these emails anymore? Bummer, but you can
[11]unsubscribe instantly.
[12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
with We First on Linked In
[15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
email
Copyright © 2011 We First
Links:
11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=4230fc1485&c=dda31996e4
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13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
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17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=4230fc1485

We First Hits the Bestseller Lists

I wanted to thank everyone for their support in the launch of We First. We
are so excited that the message is resonating and that it is contributing to
the conversation that is changing the role of brands and the private sector.
Here’s how We First fared on the bestseller lists:

#4 on the New York Times Advice/How To bestseller list

#5 on the New York Time Hardcover Business bestseller list

#2 on the Wall Street Journal Business bestseller list

#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.

Finally, last week, Amazon named We First as one of the Top Ten Business
Books of 2011 so far.

This would not have been possible without all your support and from everyone
here at We First, a huge thank you.

_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.

Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.

The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:

_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.

_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.

_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.

_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.

_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.

The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.

_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.

By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

By Beth Kanter

_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

Did someone forward this to you?
[10]Subscribe here.
Links:
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Don’t want to receive these emails anymore? Bummer, but you can
[11]unsubscribe instantly.
[12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
with We First on Linked In
[15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
email
Copyright © 2011 We First
Links:
11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=4230fc1485&c=d32cacc983
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14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
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We First Hits the Bestseller Lists

I wanted to thank everyone for their support in the launch of We First. We
are so excited that the message is resonating and that it is contributing to
the conversation that is changing the role of brands and the private sector.
Here’s how We First fared on the bestseller lists:

#4 on the New York Times Advice/How To bestseller list

#5 on the New York Time Hardcover Business bestseller list

#2 on the Wall Street Journal Business bestseller list

#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.

Finally, last week, Amazon named We First as one of the Top Ten Business
Books of 2011 so far.

This would not have been possible without all your support and from everyone
here at We First, a huge thank you.

_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.

Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.

The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:

_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.

_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.

_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.

_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.

_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.

The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.

_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.

By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

By Beth Kanter

_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
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9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

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I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

We so appreciate your support, it means a lot. 

- Simon Mainwaring

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I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

We so appreciate your support, it means a lot. 

- Simon Mainwaring

==============================================
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It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

There are many benefits to buying this book today:
1. If you’re part of a company, you will learn how to use social technology to drive profits.
2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
3. And, everyone will learn how to use social media to build a world we want to live in.

Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

We can’t thank you enough for your support, it means a lot.

==============================================
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It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

There are many benefits to buying this book today:
1. If you’re part of a company, you will learn how to use social technology to drive profits.
2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
3. And, everyone will learn how to use social media to build a world we want to live in.

Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

We can’t thank you enough for your support, it means a lot.

==============================================
Unsubscribe from this list:
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