Comments on: Consumers say, “Catch us if you can”. Coke and Pepsi give chase. http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Thu, 09 Sep 2010 23:39:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nike Just Does It Again: Local-social 'True City' App | Simon Mainwaring http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/comment-page-1/#comment-347 Nike Just Does It Again: Local-social 'True City' App | Simon Mainwaring Thu, 28 Jan 2010 02:55:54 +0000 http://simonmainwaring.com/?p=1855#comment-347 [...] Consumers say, “Catch us if you can”. Coke and Pepsi give chase. One good idea deserves another: Book Giveaway [...] [...] Consumers say, “Catch us if you can”. Coke and Pepsi give chase. One good idea deserves another: Book Giveaway [...]

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/comment-page-1/#comment-297 Simon Mainwaring Wed, 20 Jan 2010 12:18:34 +0000 http://simonmainwaring.com/?p=1855#comment-297 Thanks, Ryan. That's my hope too. the point is not what they're doing but their role as an example to inspire others. Here's hoping others join them soon.<br>Thanks for the input, Simon Thanks, Ryan. That's my hope too. the point is not what they're doing but their role as an example to inspire others. Here's hoping others join them soon.
Thanks for the input, Simon

]]> By: RyanMoede http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/comment-page-1/#comment-296 RyanMoede Tue, 19 Jan 2010 22:42:29 +0000 http://simonmainwaring.com/?p=1855#comment-296 It's awesome to see Pepsi and Coke finally make investments in the right place - where their customers are. I'm excited to see both of their initiatives, not that either project is entirely unique from a social media perspective, but because we have not seen it done by major brands at this scale before. Kudos to them both, and hopefully their social media participation will help set a new benchmark for how big companies can be real people. (@rmoede) It's awesome to see Pepsi and Coke finally make investments in the right place – where their customers are. I'm excited to see both of their initiatives, not that either project is entirely unique from a social media perspective, but because we have not seen it done by major brands at this scale before. Kudos to them both, and hopefully their social media participation will help set a new benchmark for how big companies can be real people. (@rmoede)

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/comment-page-1/#comment-277 Simon Mainwaring Sat, 16 Jan 2010 02:50:10 +0000 http://simonmainwaring.com/?p=1855#comment-277 Thanks Sabrina. So right and something you said struck me. The need for brands to stay present. This is so difficult logistically to do for an organization, let alone as a operating principle. Wow, it's going to be tough. For consumers, its a little easier as the connection tools keep their attention constantly moving so they are always where they are. And I agree, consumers can forgive a snafu like Pepsi's for that very reason - because it is human. Both strategies (that of Coke and Pepsi) are valid and people will respond to them reaching out. Principally because by default brands are championing our togetherness, as you say. Very interesting times for brands and so much empowerment to consumers. The industry will be transformed. Thanks for the great feedback, Simon. Thanks Sabrina. So right and something you said struck me. The need for brands to stay present. This is so difficult logistically to do for an organization, let alone as a operating principle. Wow, it's going to be tough. For consumers, its a little easier as the connection tools keep their attention constantly moving so they are always where they are. And I agree, consumers can forgive a snafu like Pepsi's for that very reason – because it is human. Both strategies (that of Coke and Pepsi) are valid and people will respond to them reaching out. Principally because by default brands are championing our togetherness, as you say. Very interesting times for brands and so much empowerment to consumers. The industry will be transformed. Thanks for the great feedback, Simon.

]]> By: iconic88 http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/comment-page-1/#comment-1039 iconic88 Fri, 15 Jan 2010 23:56:00 +0000 http://simonmainwaring.com/?p=1855#comment-1039 For larger brands, being present will be a challenge due to what you mentioned Simon - logistics and operating principle, let alone corporate conditioning. This itself is a massive opportunity for many small to medium sized businesses to take advantage of. Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment as Buddha said. Timeless wisdom which is true today. All the best guys! For larger brands, being present will be a challenge due to what you mentioned Simon – logistics and operating principle, let alone corporate conditioning. This itself is a massive opportunity for many small to medium sized businesses to take advantage of.

Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment as Buddha said. Timeless wisdom which is true today.

All the best guys!

]]> By: Sabrina Mandanas http://simonmainwaring.com/brands/consumers-say-catch-me-if-you-can-coke-and-pepsi-give-chase/comment-page-1/#comment-276 Sabrina Mandanas Fri, 15 Jan 2010 09:30:52 +0000 http://simonmainwaring.com/?p=1855#comment-276 The definition of insanity goes how again? Doing the same thing and expecting a different result? So if, as we are developing and advancing, we stay convicted to the mind-set that should we persistently evolve and progress as active, present and sharp participants of our culture, we must create and re-invent our transcending selves at a constant pace (whew!). No doubt, we ought never have a moment to spare convening amongst boredom, stagnation, nor stillness rendering us ineffective otherwise. For consumers, it is in identifying with what the product(s) represents and how it invokes a psychological identification, hunger, and perhaps retorted dreams which will make them commit, thus ultimately purchase. Social media has swept us all so promptly because it has the dynamic ingredient with which we can all identify—connectivity. Who would not want to connect with another just like us; those whose DNA sequence coding conforms to ours? Coke and Pepsi have both identified this strong human thirst which they believe they can quench. Power to them; bravo! Bravery is about walking into the unknown and confidently forging on…Pepsi’s snafu shows their human short-comings. Those who saw the effort they were making in connecting, reaching out and making a difference can embrace that with forgiveness. Who doesn’t have a weak side? In both their cases, I see Coke and Pepsi’s message as -- we want to be a part of you in your own terms; we want to continue providing what satisfies you and if it means having to change to maintain and continue fostering our enriched togetherness then so it shall be. Now who can tell me that you would not fall in love all over again…? (whew, tired, tired baby I am...nite nite world...)<br>Sabrina Mandanas<br>World Affairs Council Columbia<br>Columbia, SC The definition of insanity goes how again? Doing the same thing and expecting a different result? So if, as we are developing and advancing, we stay convicted to the mind-set that should we persistently evolve and progress as active, present and sharp participants of our culture, we must create and re-invent our transcending selves at a constant pace (whew!). No doubt, we ought never have a moment to spare convening amongst boredom, stagnation, nor stillness rendering us ineffective otherwise. For consumers, it is in identifying with what the product(s) represents and how it invokes a psychological identification, hunger, and perhaps retorted dreams which will make them commit, thus ultimately purchase. Social media has swept us all so promptly because it has the dynamic ingredient with which we can all identify—connectivity. Who would not want to connect with another just like us; those whose DNA sequence coding conforms to ours? Coke and Pepsi have both identified this strong human thirst which they believe they can quench. Power to them; bravo! Bravery is about walking into the unknown and confidently forging on…Pepsi’s snafu shows their human short-comings. Those who saw the effort they were making in connecting, reaching out and making a difference can embrace that with forgiveness. Who doesn’t have a weak side? In both their cases, I see Coke and Pepsi’s message as — we want to be a part of you in your own terms; we want to continue providing what satisfies you and if it means having to change to maintain and continue fostering our enriched togetherness then so it shall be. Now who can tell me that you would not fall in love all over again…? (whew, tired, tired baby I am…nite nite world…)
Sabrina Mandanas
World Affairs Council Columbia
Columbia, SC

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