Today’s video, Social Branding Strategies from the World’s Smartest Brands, walks through six major brand case studies and lays out the strategy, tools, and tangible results of these super successful campaigns. These best-of-breed campaigns exemplify many of the concepts covered in all three free training videos such as:
Co-creation: American Express and Small Business Saturday
Shared values and common purpose: The relaunch of Benetton with their ‘UnHate’ campaign
Celebrating the customer: Intel and the Museum of Me
Product demonstrations: Ubisoft’s Autodance app used to promote their Just Dance games
Shared experiences: Carling Black Label’s ‘Be the Coach‘ campaign
Rewarding engagement: charity:water’s Water Forward challenge
Finally, we wrap up this three-part free training series with 8 Key Community-Building Strategies you can apply to your business in 2014. We know that if you employ these winning tactics and principles, your brand can come out on top in an otherwise threatening marketplace.
Want more on-demand branding training? Check out our 8-Module Social Branding Blueprint. With over 20 hours of video/online training on the latest social media strategies, tactics, and tools, full transcripts, and an easy to use workbook, you’ll have everything you need to create your own customized marketing roadmap for 2014.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.