This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution.
What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer choosing. It’s such a simple but powerful idea when you consider the power of millions of people making simple, personal choices that together generate large scale social change.
I encourage you to identify a cause that’s meaningful to you from their very wide selection of great initiatives. It’s a simple way to make this holiday season about giving as well as receiving.
Happy holidays to all and I’d love to hear your thoughts on SocialVibe.
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This sounds like a really interesting idea that would get marketing messages to consumers that want to receive those messages while helping improve lives. Brands have a lot to gain by participating.
http://simonmainwaring.com Simon Mainwaring
Thanks, Charles. I agree. I think Socialvibe is doing great work that sits well with consumers. Have a great holiday break and good to be in touch.
Ex-Nike/Wieden creative, former Worldwide Creative Director Motorola/Ogilvy, branding/advertising writer, author/speaker/blogger, Australian, idea geek.
