Comments on: How Non-Profits think like For-Profits http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Thu, 02 Feb 2012 01:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: #140conf LA meet-up: Social media inspiring social change http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-655 #140conf LA meet-up: Social media inspiring social change Wed, 12 May 2010 16:50:14 +0000 http://simonmainwaring.com/?p=2425#comment-655 [...] coming together to see what positive change they can create. (I explore examples of ways to do this here that may be [...] [...] coming together to see what positive change they can create. (I explore examples of ways to do this here that may be [...]

]]> By: Wecanendthis.org: A living community ideation lab to end hunger http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-628 Wecanendthis.org: A living community ideation lab to end hunger Wed, 05 May 2010 05:47:07 +0000 http://simonmainwaring.com/?p=2425#comment-628 [...] knew who anyone was and everyone came from different background. The point was to generate new and numerous ideas by getting people to collaborate around shared [...] [...] knew who anyone was and everyone came from different background. The point was to generate new and numerous ideas by getting people to collaborate around shared [...]

]]> By: Gucci Group: How big brands fast track their way to social media, community and new customers http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-623 Gucci Group: How big brands fast track their way to social media, community and new customers Mon, 03 May 2010 05:24:43 +0000 http://simonmainwaring.com/?p=2425#comment-623 [...] The first aspect I want to highlight was the theme itself: ‘Embracing Uncertainty’. This phrase encapsulates the mindset demanded of brands by ever-changing technology and consumer dynamics. As such it was incredibly effective at getting their executives to move past the “why” of change to the ‘”how”. (If you work with non-profits, I wrote an equivalent here.) [...] [...] The first aspect I want to highlight was the theme itself: ‘Embracing Uncertainty’. This phrase encapsulates the mindset demanded of brands by ever-changing technology and consumer dynamics. As such it was incredibly effective at getting their executives to move past the “why” of change to the ‘”how”. (If you work with non-profits, I wrote an equivalent here.) [...]

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-547 Simon Mainwaring Tue, 13 Apr 2010 22:29:16 +0000 http://simonmainwaring.com/?p=2425#comment-547 Thanks, Mike. Yes, my hope was to inspire marketers in the social space creatively. There is so much meaningful work being done but we should never underestimate the power of a new or great idea. The people I've met have been so fantastic and seem ready to go for it. It all bodes very well for the future. Thanks for the feedback, Simon Thanks, Mike. Yes, my hope was to inspire marketers in the social space creatively. There is so much meaningful work being done but we should never underestimate the power of a new or great idea. The people I've met have been so fantastic and seem ready to go for it. It all bodes very well for the future. Thanks for the feedback, Simon

]]> By: mikescheiner http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-546 mikescheiner Tue, 13 Apr 2010 21:12:01 +0000 http://simonmainwaring.com/?p=2425#comment-546 Absolutely love this presentation Simon, and thank you for posting. So agree with you on the various channels and points of engagement. As per your examples, I'm not sure many people have thought through the many ways you can engage and "create value" for your brand or cause. Additionally, as you state up front, the significance of mobile within the non-profit area is huge. Especially due to its convenience and cultural shift of texting to a number where you could make a donation without having to enter in a credit card. This area for both non and for profit will only continue to evolve. Absolutely love this presentation Simon, and thank you for posting. So agree with you on the various channels and points of engagement. As per your examples, I'm not sure many people have thought through the many ways you can engage and “create value” for your brand or cause. Additionally, as you state up front, the significance of mobile within the non-profit area is huge. Especially due to its convenience and cultural shift of texting to a number where you could make a donation without having to enter in a credit card. This area for both non and for profit will only continue to evolve.

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-538 Simon Mainwaring Sat, 10 Apr 2010 13:04:40 +0000 http://simonmainwaring.com/?p=2425#comment-538 Thanks so much, Rich. Non-profits do such amazing work and no amount of wishing can change the reality of challenges they face each day. My hope is that we all open ourselves up to collaboration and partnership, in and outside the non-profit sector, to get them the help they need and the synergy of skills and solutions. Together we'll get there. Thanks, Mike Thanks so much, Rich. Non-profits do such amazing work and no amount of wishing can change the reality of challenges they face each day. My hope is that we all open ourselves up to collaboration and partnership, in and outside the non-profit sector, to get them the help they need and the synergy of skills and solutions. Together we'll get there. Thanks, Mike

]]> By: Rich Nadworny http://simonmainwaring.com/brands/how-non-profits-think-like-for-profits/comment-page-1/#comment-537 Rich Nadworny Sat, 10 Apr 2010 01:43:24 +0000 http://simonmainwaring.com/?p=2425#comment-537 Simon, good presentation. One of the challenges non-profits face is that they always start up to fill an unfilled need in the community. That's their raison d'etre and they're driving force in the beginning. But once they get up and running and have a few years under their belt, they're main focus in survival, in keeping the operations running, thus the focus on fundraising. When the mindset shifts from filling the need to keeping the lights on, that's where the creativity starts disappearing.<br><br>Almost every non-profit I've worked with or for runs into this, and it's a hard habit to break. Hopefully your presentation will help shift NPs back to their roots. Simon, good presentation. One of the challenges non-profits face is that they always start up to fill an unfilled need in the community. That's their raison d'etre and they're driving force in the beginning. But once they get up and running and have a few years under their belt, they're main focus in survival, in keeping the operations running, thus the focus on fundraising. When the mindset shifts from filling the need to keeping the lights on, that's where the creativity starts disappearing.

Almost every non-profit I've worked with or for runs into this, and it's a hard habit to break. Hopefully your presentation will help shift NPs back to their roots.

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