Comments on: Is your brand a one night stand or keeper? http://simonmainwaring.com/brands/is-your-brand-a-one-night-stand-or-keeper/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Thu, 02 Feb 2012 01:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Simon Mainwaring http://simonmainwaring.com/brands/is-your-brand-a-one-night-stand-or-keeper/comment-page-1/#comment-458 Simon Mainwaring Tue, 02 Mar 2010 06:33:36 +0000 http://simonmainwaring.com/?p=1902#comment-458 Thanks, Jodi. And sadly, like one night stands, those brands will have to keep turning over new people and will wonder why their brand isn't growing. In my opinion, social media will continue to grow and change but social engagement by brands will be a must. So hopefully more brands will start looking for more meaningful relationship - those one night stands get tiresome after a while! Thanks, Jodi. And sadly, like one night stands, those brands will have to keep turning over new people and will wonder why their brand isn't growing. In my opinion, social media will continue to grow and change but social engagement by brands will be a must. So hopefully more brands will start looking for more meaningful relationship – those one night stands get tiresome after a while!

]]> By: Jodi Henderson http://simonmainwaring.com/brands/is-your-brand-a-one-night-stand-or-keeper/comment-page-1/#comment-457 Jodi Henderson Tue, 02 Mar 2010 06:13:19 +0000 http://simonmainwaring.com/?p=1902#comment-457 Love this! The analogy is right on. :) My opinion, at this point, is that most brands are probably one-night stands and the quote Brandon highlighted is the reason why. Only time will tell, but I suppose I feel like social media efforts will, to some degree, go the way of traditional customer service efforts - not everyone will care to invest in it and do it well. (And, hence, be the aforementioned one-night stand.) Love this! The analogy is right on. :) My opinion, at this point, is that most brands are probably one-night stands and the quote Brandon highlighted is the reason why. Only time will tell, but I suppose I feel like social media efforts will, to some degree, go the way of traditional customer service efforts – not everyone will care to invest in it and do it well. (And, hence, be the aforementioned one-night stand.)

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/is-your-brand-a-one-night-stand-or-keeper/comment-page-1/#comment-456 Simon Mainwaring Tue, 02 Mar 2010 01:15:29 +0000 http://simonmainwaring.com/?p=1902#comment-456 Thanks, Brandon. I guess this is the necessary learning curve as brand wade in , reluctantly or not, to this new space. I just hope they avoid wasting their time by half-hearted efforts. I don't below social media or mobile tools are going away so they have to engage with it authentically. The best ones will lead the way. Hope all is well, Simon Thanks, Brandon. I guess this is the necessary learning curve as brand wade in , reluctantly or not, to this new space. I just hope they avoid wasting their time by half-hearted efforts. I don't below social media or mobile tools are going away so they have to engage with it authentically. The best ones will lead the way. Hope all is well, Simon

]]> By: Brandon101 http://simonmainwaring.com/brands/is-your-brand-a-one-night-stand-or-keeper/comment-page-1/#comment-455 Brandon101 Mon, 01 Mar 2010 23:00:00 +0000 http://simonmainwaring.com/?p=1902#comment-455 Spot on as usual, Simon. Your quote that I feel is the essence of the matter is:<br><br>"Brands have to be in it for the long haul. They actually have to want to build a relationship with their customers."<br><br>This is a shift in how business works, not just Marketing/PR/Advertising. Until brands are ready to take that step and truly establish a relationship, no amount of followers, fans, tweets, etc. will matter.<br><br>Thanks for the post Simon! Spot on as usual, Simon. Your quote that I feel is the essence of the matter is:

“Brands have to be in it for the long haul. They actually have to want to build a relationship with their customers.”

This is a shift in how business works, not just Marketing/PR/Advertising. Until brands are ready to take that step and truly establish a relationship, no amount of followers, fans, tweets, etc. will matter.

Thanks for the post Simon!

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