Yesterday I had the pleasure of speaking at the Gravity Summit at UCLA where MC Hammer received the award for Social Marketer of the Year. As a celebrity brand on twitter (@MCHammer) that has amassed over 2 million active and engaged followers, and he now speaks all around the world about how brands use social media to build communities. He is also deeply engaged in philanthropy supporting several causes including:
He was very generous with his time and served as a powerful demonstration of how you need to invest time and interest in your audience and communicate authentically with them. I hope you enjoy the video.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.