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How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

October 21, 2016 Comments Off on How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?Comments Off on How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

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Listen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11.

 

 

Image via Flickr courtesy of user TechStage at https://flic.kr/p/oXmSoZ

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