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SXSW: Where social conversations drive innovation

March 10, 2011 Comments

Reading Time: 2 minutes

Image: Mackie

I’ll be at SXSW starting tomorrow and I’m excited for several reasons. Firstly, there are so many great presenters doing interesting presentations plus you get to physically meet a lot of people you only know through Twitter and Facebook. Yet equally important is a collision of thinking and conversations that are essential for new ideas to emerge.

These collisions take many forms. There are fresh intersections between storytelling and social technology. New brain-childs being born of a marriage between thought leadership and technical innovation. And finally cross-pollination between marketing strategies and executions unique to either the music, interactive or film industries.

Sometimes these exchanges are formal but more often they are random. This is instructive because it mirrors the new dynamics at play across the social media landscape. In fact, the greatest challenge is to perpetuate this dynamic once SXSW is over.

This state of constant flux, this persistent feeling of being off-balance, this tireless drive to make new connections is what the social business marketplace now demands of all of us. Life is becoming a series of screen-grabs, soundbites and touch points that propel conversations and thinking in new directions at an ever greater speed. Demanding, to be sure, but equally exciting.

I’m excited to be speaking about my new book We First as part of the Book Reading program and here are some of the events (and links to the schedule) that I’m looking forward to seeing at this year’s SXSW Interactive.

READ MORE FROM SIMON MAINWARING!

2 responses to “SXSW: Where social conversations drive innovation”

  1. […] to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their […]

  2. […] and James Gunn at the Mashable House event at SXSW conference &#1110n Austin, Texas (apologies f&#959r the sound being a […]

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Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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