Comments on: Top ten digital trends for 2010

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[...] and the art of presenting well 38. 7 online video tips every B2B marketer should know 39. Simon Mainwaring’s Top Ten Trends for 2010 40. Einstein’s guide to social media (my favorite post of 2010 so [...]

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[...] you want a fairly representative example, I recommend Simon Mainwaring’s. A lot of it is pretty general, common sensical stuff, but ‘measuring engagement’ is [...]

By: links for 2010-01-12 : The ChipCast || by Chip Mahaney

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[...] Top ten digital trends for 2010 | Simon Mainwaring (tags: Technology trends 2010 real-timesearch augmentedreality) [...]

By: Simon Mainwaring

Simon Mainwaring — Mon, 11 Jan 2010 23:09:27 +0000

Agreed. I think this will be big in 2010. I'm still seduced by the simplicity of AR but I know developers are struggling with how to monetize it. Will be interesting to see if its a staple or a fad. Best, Simon

By: Brandon101

Brandon101 — Mon, 11 Jan 2010 22:43:54 +0000

Thanks for the reply Simon – sorry for the delay in responding. I agree with you on the potential, and also the idea that too much intrusive commercialization could be fatal. I think it really comes down to the numbers of smart phones that are capable of AR apps. I personally use an iPhone 3G, which doesn't have the video capability, and thus limits me. As new devices come out and people upgrade, these tools become much more viable. I just think we have to be mindful that just because devices are available doesn't mean that there are enough people that own them to justify a major investment. I do like the idea of developing pilot programs with AR, if it makes sense for the client.

I'm definitely eager to see how this plays out in 2010 – especially the next generation iPhone. Thanks again for your insights!

By: Simon Mainwaring

Simon Mainwaring — Thu, 07 Jan 2010 03:27:23 +0000

Thanks, Brandon and you make some valid points. In my limited experience with actually AR apps, what I find so appealing is the simplicity of the access to information. So I feel its appeal is based on simplicity and convenience rather than the unusual nature of the app. As smart phones become our alter egos, I presume we'll rely on them more for information served up in simple ways. that applies both to content we load into our phones and sourcing information around us. I think AR gives smart phones the potential to be our real world scanners and becomes comprehensively intergrated into our daily lives by a wide audience. That said, if the tools become polluted with ads or spam-like intrusions, it'll all be over before it began. Hope that helps, Happy new Year and great to be in touch, Simon

By: Brandon101

Brandon101 — Wed, 06 Jan 2010 21:42:49 +0000

Great list Simon – thanks for putting this together. The one that I have a question on is AR. I definitely see the potential for AR to provide value to high-end mobile users, but my concern is that some eager marketers might jump at this trend without understanding where AR is in the adoption cycle. Honestly, some of the talk that I've heard on AR reminds me of the Second Life hype from a couple of years ago. Just because a technology is cool doesn't mean that the masses are going to embrace it. It seems to me that AR appeals to a relatively thin slice of the overall population, and as such should be approached as a niche tool/tactic. To be clear, I'm not discounting AR or its importance in future digital initiatives, but I'm cautioning against putting too much emphasis on it as a tool for reaching the masses at this time.

I agree totally with you and Leon on the Apple Tablet – this can definitely be yet another game-changer, and one that could see mass adoption at a staggering pace.

I'm curious to hear any additional thoughts you have on AR. I really do appreciate your insights. Thanks Simon!

By: futurechat — Blog — 2010 - Predictions, Trends and Expectations

futurechat — Blog — 2010 - Predictions, Trends and Expectations — Wed, 06 Jan 2010 16:52:35 +0000

[...] Top Ten Digital Trends – Simon Mainwaring [...]

By: Simon Mainwaring

Simon Mainwaring — Tue, 05 Jan 2010 02:52:43 +0000

Thanks, Leon. I completely agree that the tablet will have enormous impact. As an avid Apple fan. I've been waiting for its launch and enjoying all the spy/fake renderings of it. If it turns out at all like those images, I agree the way it houses information and allows you to interact with it will change brand communications enormously. As you said, everything from retail to virtual experiences will be affected. Plus the shared usage aspect could be huge when you also consider how brands are now using gaming. I think the tablet format will take off just as quickly as the iPhone and yes, big brands will be on board already. All we need now is the tablet! The rumor mill is flying here but the 1st gen is always worth waiting out too. Thanks for calling out this trend. I completely agree it will affect digital marketing across the board. Happy 2010, Simon