Comments on: Top Ten Things a Brand Must Be to Go Social http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Tue, 15 May 2012 23:53:03 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Simon Mainwaring http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-836 Simon Mainwaring Sat, 31 Jul 2010 22:33:26 +0000 http://simonmainwaring.com/?p=1791#comment-836 Thanks, Tommy. Glad you liked it. Let's help brands get on board. Simon Thanks, Tommy. Glad you liked it. Let's help brands get on board. Simon

]]> By: Tommy is my name http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-835 Tommy is my name Sat, 31 Jul 2010 04:58:59 +0000 http://simonmainwaring.com/?p=1791#comment-835 Very well written Simon! <br><br>This article should be on the must read lists for brands looking to go social.<br><br>I like this, because it is a step by step guide to brands removing their heads out of their asses. Thumbs up to you sir. Very well written Simon!

This article should be on the must read lists for brands looking to go social.

I like this, because it is a step by step guide to brands removing their heads out of their asses. Thumbs up to you sir.

]]> By: Stayin’ Alive - July 30th, 2010 | In The Loop http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-834 Stayin’ Alive - July 30th, 2010 | In The Loop Sat, 31 Jul 2010 02:38:32 +0000 http://simonmainwaring.com/?p=1791#comment-834 [...] but really, how social can a brand be? Social media phenom Simon Mainwaring says “a brand needs to have the capacity to be human so that real people can relate to it.” But doesn’t that beg the question “What is a real person?” Are companies [...] [...] but really, how social can a brand be? Social media phenom Simon Mainwaring says “a brand needs to have the capacity to be human so that real people can relate to it.” But doesn’t that beg the question “What is a real person?” Are companies [...]

]]> By: Reaching the youth market through music and listening: Interview with Derrick Ashong http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-678 Reaching the youth market through music and listening: Interview with Derrick Ashong Thu, 20 May 2010 06:10:51 +0000 http://simonmainwaring.com/?p=1791#comment-678 [...] an overview on how a brand goes social, click here, and please fire away with your questions or comments on how to reach younger [...] [...] an overview on how a brand goes social, click here, and please fire away with your questions or comments on how to reach younger [...]

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-225 Simon Mainwaring Wed, 09 Dec 2009 04:14:43 +0000 http://simonmainwaring.com/?p=1791#comment-225 Completely agree, Miro. You need a destination before you head out. Once you have that so much else falls into place. Without it, you're just floundering as an individual or a brand. Thanks for the great input, Simon Completely agree, Miro. You need a destination before you head out. Once you have that so much else falls into place. Without it, you're just floundering as an individual or a brand. Thanks for the great input, Simon

]]> By: MIRO S http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-224 MIRO S Wed, 09 Dec 2009 00:58:58 +0000 http://simonmainwaring.com/?p=1791#comment-224 Simon, I enjoyed your post<br><br>i think the greatest challenge a brand has to overcome before it sets out "being" the things you outlined is identifying what is wants to accomplish "doing" in those channel(s). <br><br>Too many are stuck in limbo trying to monetize, or listen or converse, or community ....until they figure out their end state...they can't BE anything. <br><br>cheers<br>Miro Slodki Simon, I enjoyed your post

i think the greatest challenge a brand has to overcome before it sets out “being” the things you outlined is identifying what is wants to accomplish “doing” in those channel(s).

Too many are stuck in limbo trying to monetize, or listen or converse, or community ….until they figure out their end state…they can't BE anything.

cheers
Miro Slodki

]]> By: Simon Mainwaring http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-205 Simon Mainwaring Tue, 08 Dec 2009 22:14:43 +0000 http://simonmainwaring.com/?p=1791#comment-205 Completely agree, Miro. You need a destination before you head out. Once you have that so much else falls into place. Without it, you're just floundering as an individual or a brand. Thanks for the great input, Simon Completely agree, Miro. You need a destination before you head out. Once you have that so much else falls into place. Without it, you're just floundering as an individual or a brand. Thanks for the great input, Simon

]]> By: MIRO S http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-204 MIRO S Tue, 08 Dec 2009 18:58:58 +0000 http://simonmainwaring.com/?p=1791#comment-204 Simon, I enjoyed your post<br><br>i think the greatest challenge a brand has to overcome before it sets out "being" the things you outlined is identifying what is wants to accomplish "doing" in those channel(s). <br><br>Too many are stuck in limbo trying to monetize, or listen or converse, or community ....until they figure out their end state...they can't BE anything. <br><br>cheers<br>Miro Slodki Simon, I enjoyed your post

i think the greatest challenge a brand has to overcome before it sets out “being” the things you outlined is identifying what is wants to accomplish “doing” in those channel(s).

Too many are stuck in limbo trying to monetize, or listen or converse, or community ….until they figure out their end state…they can't BE anything.

cheers
Miro Slodki

]]> By: admin http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-164 admin Wed, 11 Nov 2009 03:19:24 +0000 http://simonmainwaring.com/?p=1791#comment-164 <p>Thx Camilio. Yes, it's easy to go straight to social media issues but I have found in practice that underwhelming results are usually due to ill-defined or articulated brands. So as un-sexy as it seems, often the best approach is to get your whole house in order. Then not only will your communications be clearer, they'll be more effective. thanks so much for the support and hope all is well, Simon</p> Thx Camilio. Yes, it’s easy to go straight to social media issues but I have found in practice that underwhelming results are usually due to ill-defined or articulated brands. So as un-sexy as it seems, often the best approach is to get your whole house in order. Then not only will your communications be clearer, they’ll be more effective. thanks so much for the support and hope all is well, Simon

]]> By: Camilo Olea http://simonmainwaring.com/brands/top-ten-things-a-brand-must-be-to-go-social/comment-page-1/#comment-163 Camilo Olea Wed, 11 Nov 2009 03:12:45 +0000 http://simonmainwaring.com/?p=1791#comment-163 Wow. EXCELLENT post! My respects! This is really good info, I am going to implement this for my future first meetings with clients! I agree, first things first. The most important part of a successful socia media effort of any kind, is to stablish clearly defined goals & objectives, like the ones you mention. Keep the good content coming! Cheers from Cancun,Mexico! Camilo Olea http://twitter.com/camiloolea     Wow. EXCELLENT post! My respects!
This is really good info, I am going to implement this for my future first meetings with clients!
I agree, first things first. The most important part of a successful socia media effort of any kind, is to stablish clearly defined goals & objectives, like the ones you mention.
Keep the good content coming!
Cheers from Cancun,Mexico!
Camilo Olea
http://twitter.com/camiloolea
 
 

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