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	<title>Comments on: Top ten things brands forget in their rush to Social Media.</title>
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	<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/</link>
	<description>Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.</description>
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		<title>By: Simon Mainwaring</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-728</link>
		<dc:creator>Simon Mainwaring</dc:creator>
		<pubDate>Fri, 04 Jun 2010 03:02:12 +0000</pubDate>
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		<description>Thanks, Eric, and totally agree. in some way we are simply remembering what we already learned (I think Plato said that first, though). I believe social media is teaching us to be human again and that means the ability to build relationships is now a skill set business must lear. It&#039;s all very exciting and bodes well for business if they too build relationships. Thanks, Eric.</description>
		<content:encoded><![CDATA[<p>Thanks, Eric, and totally agree. in some way we are simply remembering what we already learned (I think Plato said that first, though). I believe social media is teaching us to be human again and that means the ability to build relationships is now a skill set business must lear. It&#39;s all very exciting and bodes well for business if they too build relationships. Thanks, Eric.</p>
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		<title>By: Social Media &#38; Cultural Diplomacy: How we build bridges using new media</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-721</link>
		<dc:creator>Social Media &#38; Cultural Diplomacy: How we build bridges using new media</dc:creator>
		<pubDate>Tue, 01 Jun 2010 04:59:38 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-721</guid>
		<description>[...] Social networking [...]</description>
		<content:encoded><![CDATA[<p>[...] Social networking [...]</p>
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		<title>By: Eric Philpott</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-700</link>
		<dc:creator>Eric Philpott</dc:creator>
		<pubDate>Wed, 26 May 2010 20:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-700</guid>
		<description>Interestingly, all of this advice could also apply to effective teaching. In fact, what&#039;s wrong with a lot of education and training is that is does not follow principles like these.&lt;br&gt;&lt;br&gt;In a nutshell, in the classroom - as in the new media world - it all starts and ends with the human relationship between the teacher/facilitator and the student/participant. You can ignore this fact all you like, but it will never go away and everything that &quot;works&quot; will have worked because a real relationship (or real relationship moment) arose. And everything else will simply have been wasted time. Life&#039;s too short for that.</description>
		<content:encoded><![CDATA[<p>Interestingly, all of this advice could also apply to effective teaching. In fact, what&#39;s wrong with a lot of education and training is that is does not follow principles like these.</p>
<p>In a nutshell, in the classroom &#8211; as in the new media world &#8211; it all starts and ends with the human relationship between the teacher/facilitator and the student/participant. You can ignore this fact all you like, but it will never go away and everything that &#8220;works&#8221; will have worked because a real relationship (or real relationship moment) arose. And everything else will simply have been wasted time. Life&#39;s too short for that.</p>
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		<title>By: Simon</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-61</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Fri, 03 Jul 2009 20:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-61</guid>
		<description>Thanks Vince. I posted it on your site. Love the idea of a top ten gallery. Good to be in touch. Simon</description>
		<content:encoded><![CDATA[<p>Thanks Vince. I posted it on your site. Love the idea of a top ten gallery. Good to be in touch. Simon</p>
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		<title>By: Vince</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-60</link>
		<dc:creator>Vince</dc:creator>
		<pubDate>Wed, 01 Jul 2009 07:37:06 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-60</guid>
		<description>Hey Simon, this top ten list is fantastic.  These are all excellent recommendations and things that can be easily implemented.  I think having that personal touch is something that is important, especially when you are trying to reach as many people and be efficient using social media.  You can post this to our site http://www.toptentopten.com/ and link back to your site. We are trying to create a directory for top ten lists where people can find your site.  The coolest feature is you can let other people vote on the rankings of your list.</description>
		<content:encoded><![CDATA[<p>Hey Simon, this top ten list is fantastic.  These are all excellent recommendations and things that can be easily implemented.  I think having that personal touch is something that is important, especially when you are trying to reach as many people and be efficient using social media.  You can post this to our site <a href="http://www.toptentopten.com/" rel="nofollow">http://www.toptentopten.com/</a> and link back to your site. We are trying to create a directory for top ten lists where people can find your site.  The coolest feature is you can let other people vote on the rankings of your list.</p>
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		<title>By: Tom - New Evolution Designs</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-59</link>
		<dc:creator>Tom - New Evolution Designs</dc:creator>
		<pubDate>Wed, 01 Jul 2009 02:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-59</guid>
		<description>I really like this list, good job!</description>
		<content:encoded><![CDATA[<p>I really like this list, good job!</p>
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		<title>By: Web Media Daily &#8211; Link Edition Wed. June 10, 2009 &#124; Reinventing Yourself...</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-52</link>
		<dc:creator>Web Media Daily &#8211; Link Edition Wed. June 10, 2009 &#124; Reinventing Yourself...</dc:creator>
		<pubDate>Sat, 20 Jun 2009 15:43:03 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-52</guid>
		<description>[...] Top ten things brands forget in their rush to Social Media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Top ten things brands forget in their rush to Social Media. [...]</p>
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		<title>By: Web Media Daily - Link Edition Wed. June 10, 2009 &#124; Reinventing Yourself...</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-51</link>
		<dc:creator>Web Media Daily - Link Edition Wed. June 10, 2009 &#124; Reinventing Yourself...</dc:creator>
		<pubDate>Wed, 10 Jun 2009 22:49:01 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-51</guid>
		<description>[...] Top ten things brands forget in their rush to Social Media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Top ten things brands forget in their rush to Social Media. [...]</p>
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		<title>By: Jeanine orci</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-50</link>
		<dc:creator>Jeanine orci</dc:creator>
		<pubDate>Wed, 10 Jun 2009 10:06:40 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-50</guid>
		<description>LLLLLoved this!</description>
		<content:encoded><![CDATA[<p>LLLLLoved this!</p>
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		<title>By: Simon</title>
		<link>http://simonmainwaring.com/brands/top-ten-things-brands-forget-in-their-rush-to-social-media/comment-page-1/#comment-49</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Wed, 10 Jun 2009 03:00:45 +0000</pubDate>
		<guid isPermaLink="false">http://simonmainwaring.com/?p=1623#comment-49</guid>
		<description>Thanks Brad. I agree its easy to get lost in the hurry to take advantage of social media. Jonah Bloom of Ad Age actually did a great column on how the last thing we need is social media silos and ad agencies stuffing social media into the traditional advertising sausage. Basic principles like those above must be applied with freedom unique to the nature of social media. Otherwise it won&#039;t be nearly as effective a tool as it could be. Thanks for the contribution. Simon</description>
		<content:encoded><![CDATA[<p>Thanks Brad. I agree its easy to get lost in the hurry to take advantage of social media. Jonah Bloom of Ad Age actually did a great column on how the last thing we need is social media silos and ad agencies stuffing social media into the traditional advertising sausage. Basic principles like those above must be applied with freedom unique to the nature of social media. Otherwise it won&#8217;t be nearly as effective a tool as it could be. Thanks for the contribution. Simon</p>
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