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How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

January 13, 2014 Comments


Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but …

Posted in Advertising, Brands, Creativity, Leadership, Purpose | 3 Comments

 

Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

December 10, 2013 Comments


Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into …

Posted in Advertising, Brands, Consumers, Purpose, Social media | Leave a comment

 

Why this year’s Grand Prix for Good winner is great news for advertising and our world

June 24, 2013 Comments


A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically …

Posted in Advertising, Creativity, Purpose | 1 Comment

 

How building your brand with your community grows both

March 19, 2013 Comments


One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …

Posted in Advertising, Brands, Community, MEDIA | Tagged , , | Leave a comment

 

Social media strategies that build your community and business

February 25, 2013 10 Comments


I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a …

Posted in Advertising, Brands, Consumers, Purpose, Social media, We First | Tagged , , | 10 Comments

 

The art of inspiring customers to champion your brand

February 22, 2013 Comments


APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 …

Posted in Advertising, Brands, Consumers, Future, Purpose, Social media | Tagged , , | Leave a comment

 

Top ten reasons the Dodge RAM ‘God Made A Farmer’ ad was the best Superbowl spot this year

February 4, 2013 Comments


While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So …

Posted in Advertising, Gaming, Values, We First | Tagged , , | 8 Comments

 

How corporate purpose turns Millennials into brand ambassadors

January 29, 2013 Comments


TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of …

Posted in Advertising, Brands, Capitalism, Consumers, Millennials, Purpose, Social media, Thought leadership, We First | Tagged , , | 7 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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