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Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments


On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, GENERAL, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , | 1 Comment

 

Why effective branding is about doing, not telling

January 26, 2012 Comments


I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Leadership, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , | 4 Comments

 

What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments


We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, GENERAL, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values, Viral, We First | Tagged , , , , , , , , , , | Leave a comment

 

2012 Prediction: The Year of Customer Activism

December 29, 2011 Comments


2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Purpose, Social media, Values, We First | Tagged , , , | Leave a comment

 

Twitter just redesigned how brands and customers relate. Now it’s your turn.

December 14, 2011 Comments


Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …

Posted in Advertising, Brands, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Twitter | Tagged , , , | 1 Comment

 

Taking social media to the streets

December 8, 2011 Comments


This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you …

Posted in Advertising, Books, Brands, Capitalism, Causes, Conferences, Consumers, GENERAL, Leadership, Non-profits, Social media, Thought leadership, We First | Tagged , , , , | Leave a comment

 

Two exciting We First announcements

November 28, 2011 Comments


Today I’m super excited to announce two very special speakers for the upcoming We First Social Branding Seminar. The event is being held on February 1st and 2nd at the Marina Del Rey Marriot hotel in Los Angeles, and focuses …

Posted in Advertising, Brands, Conferences, Social media, We First | Tagged , , , | 1 Comment

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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