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“Hey Corporate America, what if…?”

October 12, 2011 Comments


The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …

Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , , , | 7 Comments

 

Apple: How brands, customers & society benefit when a company shows what it stands for

April 17, 2011 Comments


This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his …

Posted in Apple, Brands, Causes, Community, Consumers, Future, Leadership, Social media, We First | Tagged , , , | 4 Comments

 

What happens when everything is social media

December 26, 2010 14 Comments


The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If …

Posted in Advertising, Apple, Brands, Consumers, Future, Social media, Technology | Tagged , , , , | 14 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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