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‘What’s The Future of Business?’ by Brian Solis: A Must Read

March 1, 2013 Comments


I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no …

Posted in Books, Future, Social media | Tagged , , , | 3 Comments

 

Look out – the We First paperback is here!

October 24, 2012 Comments


I arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself and …

Posted in Books, Purpose, We First | Tagged , , | Leave a comment

 

The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine

September 25, 2012 Comments


Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications have …

Posted in Books, Causes, Non-profits, Social media | Tagged , , , | 1 Comment

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments


On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, GENERAL, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , | 1 Comment

 

Smart Trust: Your must-read guide building trust to ignite your brand

January 10, 2012 Comments


No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Thought leadership, Values | Tagged , , , , , | Leave a comment

 

How Corporations Become Responsible and Profitable Corporate Citizens

December 12, 2011 Comments


At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Future, GENERAL, Non-profits, Social media, Technology, Values, We First | Tagged , , , , | 3 Comments

 

Taking social media to the streets

December 8, 2011 Comments


This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you …

Posted in Advertising, Books, Brands, Capitalism, Causes, Conferences, Consumers, GENERAL, Leadership, Non-profits, Social media, Thought leadership, We First | Tagged , , , , | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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