Leverage Purpose to Build Brand Reputation, Employee Advocacy And Sales

December 30, 2015 Comments

There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But any …

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Book Review: X: The Experience When Business Meets Design by Brian Solis

November 30, 2015 Comments

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have …

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‘What’s The Future of Business?’ by Brian Solis: A Must Read

March 1, 2013 Comments

I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no …

Posted in Books, Future, Social | Tagged , , , | 3 Comments


Look out – the We First paperback is here!

October 24, 2012 Comments

I arrived home last night to find a box of the We First paperback’s on my doorstep courtesy of my publisher, Palgrave Macmillan. You never really feel like these things are real until you actually see them for yourself and …

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The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine

September 25, 2012 Comments

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications have …

Posted in Books, Causes, Non-profits, Social | Tagged , , , | 1 Comment


Why caring is now the key to your brand’s success

February 6, 2012 Comments

No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Leadership, Optimism, Other, Purpose, Social, Technology, Thinking, Values | Tagged , , , , , , , , , | Leave a comment


Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments

On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, Leadership, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Thinking, Values, We First | Tagged , , , , , , , | 1 Comment


Smart Trust: Your must-read guide building trust to ignite your brand

January 10, 2012 Comments

No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Leadership, Optimism, Other, Purpose, Thinking, Values | Tagged , , , , , | Leave a comment



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.