The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 Comments

Reading Time: 4 minutesJohn Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, …

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A Model of Authentic Brand Contribution – John Varvatos and Stuart House

April 18, 2016 Comments

Reading Time: 4 minutesAs brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The …

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The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism

April 11, 2016 Comments

Reading Time: 4 minutesLast week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its …

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How and Why Brands Now Live or Die By Association

March 22, 2016 Comments

Reading Time: 3 minutesStrategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging …

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The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

March 11, 2016 Comments

Reading Time: 4 minutesThe marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social …

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Inspire Your Customers to Share Your Brand Story and Build Your Business – Now!

March 11, 2016 Comments

Reading Time: 2 minutesWhile many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and …

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The Number One Survival Tip For Brands: What You Make Is Who You Are

February 23, 2016 Comments

Reading Time: 2 minutesAs more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the …

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New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 Comments

Reading Time: 6 minutesEach year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get …

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.