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Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 Comments


A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands …

Posted in Brands, Causes, Leadership, Purpose | Leave a comment

 

Coca-Cola On How Brand Story Shapes Brand Leadership

March 19, 2014 Comments


Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how …

Posted in Brands, Social Entrepreneurship, Values, Videos | Tagged , | 1 Comment

 

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

February 21, 2014 Comments


In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major …

Posted in Brands | Tagged , , | Leave a comment

 

Why Quitting Cigarettes Was the Best Thing CVS Could Do for the Health of Its Business

February 6, 2014 Comments


A lot of buzz has been generated by the decision of CVS to stop selling cigarettes in its 7,600 stores nationwide. The response has been evenly split between those remarking on how much it will cost CVS in lost revenue and those …

Posted in Brands, Leadership, Purpose | 7 Comments

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

How To Name a Company To Succeed In Social Business

January 21, 2014 Comments


As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days …

Posted in Brands, Community, Leadership, Purpose, Values | 2 Comments

 

How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

January 13, 2014 Comments


Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but …

Posted in Advertising, Brands, Creativity, Leadership, Purpose | 3 Comments

 

Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments


It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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