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Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

May 20, 2013 0 Comments


Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and …

Posted in Brands, Capitalism, Causes, Future, We First | Tagged , , | Leave a comment

 

LIVESTRONG is #StillStrong and Sharing Its Story

May 17, 2013 0 Comments


Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year …

Posted in Brands, Causes, Social media | Tagged , , | Leave a comment

 

Why We Need a Global Brand Initiative

May 14, 2013 0 Comments


Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in …

Posted in Brands, Capitalism, CSR, Future | Leave a comment

 

SuperBrands and the Unreasonable Screen: How to lead in mobile

May 13, 2013 0 Comments


Guest post from Gary Schwartz I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to port globally. Mr. Epstein’s mission statement …

Posted in Brands, Innovation, Mobile | Tagged , | Leave a comment

 

eGood: How purpose sparked a business helping brands grow by doing good

April 30, 2013 3 Comments


Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me …

Posted in Brands, Purpose, Social media | Tagged , , | 3 Comments

 

5 great studies in how to use social media to rally support for social good

April 19, 2013 0 Comments


I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — …

Posted in Brands, Consumers, Innovation, Mobile, Social media | Tagged , , | Leave a comment

 

Free We First webinar: How your business becomes a contagious social brand

April 12, 2013 0 Comments


This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held …

Posted in Brands, Future, Purpose, Social media | Tagged , , , | Leave a comment

 

Inspiring productivity: How to build trust with employees that drives business success

April 9, 2013 3 Comments


Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better …

Posted in Brands, Purpose, Values, We First | Tagged , , | 3 Comments

 


About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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