Close

Reviews

How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments


Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thought leadership, Values | Tagged , , , , , , , , , | 1 Comment

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments


Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thought leadership, Values | Tagged | Leave a comment

 

Why Restraint Was The Key To GoPro’s Success

June 27, 2014 Comments


The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of …

Posted in Brands, Community, community architecture, Leadership | Tagged , , , | 1 Comment

 

21st Century Leadership: 3 Master Strokes by Elon Musk

June 20, 2014 Comments


When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving …

Posted in Brands, CSR, Future, Leadership, Millennials, sustainability, Thought leadership | Leave a comment

 

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

June 13, 2014 Comments


As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one …

Posted in Brands, Conferences, CSR, sustainability, Thought leadership | Leave a comment

 

How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments


Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe …

Posted in Brands, Causes, Community, CSR, Philanthropy, Purpose | Tagged , , , , , | 3 Comments

 

How Social Media Can Kill Your Brand and Three Ways To Avoid It

May 13, 2014 Comments


It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate negative …

Posted in Brands, Consumers, CSR, sustainability, Values | 6 Comments

 

we first training


About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

Recent Tweets

Archives