How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

October 21, 2016 Comments

Reading Time: 1 minutesListen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11.     Image via Flickr courtesy of user TechStage at 

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How Purposeful Brands Unite To Scale Growth and Impact

October 4, 2016 Comments

Reading Time: 2 minutesAs businesses everywhere confront the realities of doing business in the twenty-first century, there is an increasing recognition of the need for shared value—a way of doing business that creates financial success in harmony with societal benefits. Unfortunately as you …

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Clinton vs Trump: The Contrasting Politics of Coherent and Dissonant Brands

September 28, 2016 Comments

Reading Time: 3 minutesOver the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates …

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6 Steps Your Brand Must Take To Compete And Win The Purpose Race

September 8, 2016 Comments

Reading Time: 4 minutesIt’s no secret that businesses everywhere, both large and small, are increasingly showcasing their purpose to not only receive due credit for their good works, but to also position themselves as the more socially-conscious option amongst the competition and thus, …

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[VIDEO] How to Use Transparency to Protect and Build Your Business

August 9, 2016 Comments

Reading Time: 1 minutes[VIDEO] How to Use Transparency to Protect and Build Your Business

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How the Sustainable Development Goals Accelerate Your Brand Relevance

August 2, 2016 Comments

Reading Time: 3 minutes  Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, …

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How to Define Your Brand Story for Maximum Growth

July 29, 2016 Comments

Reading Time: 1 minutesEvery company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

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Listen Up! How to Make Marketing Meaningful to Your Customers

June 28, 2016 Comments

Reading Time: 1 minutesThe latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.