Simon Mainwaring, CEO of We First discusses the recent VW Emissions scandal on BBC Radio. Listen to Simon Mainwaring by watching the video below. More information on the VW Emissions scandal can be found here.
No brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are selling …
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Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.