From the category archives:

Brands

Do ad agencies have a future and, if so, what does it look like?

by Simon on September 9, 2010 · View Comments

in Advertising,Brands,Consumers,Creativity,Future,Social media

Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. [...]

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Top ten reasons why BP’s advertising is a disaster

by Simon on September 7, 2010 · View Comments

in Brands,Causes,Consumers,Future,Social media

BP’s handling of the Deepwater Horizon disaster demonstrates a lack of understanding as to how technology has changed the consumer marketplace. Their PR efforts have effectively pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million ‘Likes’ or the [...]

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Where to start if your brand wants to build an online community

by Simon on August 30, 2010 · View Comments

in Advertising,Brands,Community,Facebook,Social media

One of the most common mistakes brands make is the goal they set for themselves once they engage with social media. “How do we reach 1 million followers in 12 months” or “What’s the fastest way to get to 200,000 Facebook fans?” Brands do this for several reasons. They are competitive – as they have to [...]

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“The products are original. It’s the brands that are fake.”

by Simon on August 25, 2010 · View Comments

in Advertising,Brands,Consumers,Economy,Future,Values

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in the New York Times magazine last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers. Since the birth of [...]

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Good-bye “What’s Next”, hello “What’s Now”

by Simon on August 23, 2010 · View Comments

in Advertising,Brands,Capitalism,Consumers,Economy,Future,Technology

As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being [...]

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Facebook (re)Places: What it means for Foursquare and Gowalla

by Simon on August 19, 2010 · View Comments

in Brands,Community,Consumers,FOURSQUARE,Facebook,Social networking

Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be [...]

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How social networks reshape business by reshaping us

by Simon on August 17, 2010 · View Comments

in Brands,Community,Economy,GENERAL,Social media,Social networking,Values

I wanted to share with you this video of a speech by Nicolas Christakis from the Harvard Dept. of Sociology, on the shaping powers of social networks. He does a wonderful job of explaining stastically the forces and dynamics that drive social networks. In this case he uses the case of obesity to demonstrate how [...]

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Worldnomads Footprint Projects: Lessons in smarter business and effective community building

by Simon on August 13, 2010 · View Comments

in Brands,Capitalism,Causes,Consumers

I think the World Nomads Footprint project is super smart on many levels. It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get [...]

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