Advocacy Storytelling on Social Media: An Interview with Joshua Basinger of Markr

November 30, 2015 Comments

We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship …

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How Brands Collaborate to Tackle Our Most Pressing Global Crises

November 30, 2015 Comments

With increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing their impact and contributing towards tackling the critical issues of our time. …

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Simon Mainwaring on BBC Radio Discussing VW Emissions Scandal

November 30, 2015 Comments

Simon Mainwaring, CEO of We First discusses the recent VW Emissions scandal on BBC Radio. Listen to Simon Mainwaring by watching the video below. More information on the VW Emissions scandal can be found here.

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Chipotle Under Attack: The Rising Cost of Consumer Activism and How to Avoid it

November 30, 2015 Comments

No brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are selling …

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How and Why Brands Inspire, Shape Culture, and Shift Consumer Behavior

November 30, 2015 Comments

There is a growing imperative for brands to transcend their products, services, and category to positively shape culture. This is being driven by several key factors including: Brands cannot survive in societies that fail Millennials are demanding brands play and …

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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

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Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

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Purposeful Storytelling Now Table Stakes For Brands

September 23, 2014 Comments

Originally published in As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe …

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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.