Listen Up! How to Make Marketing Meaningful to Your Customers

June 28, 2016 Comments

Reading Time: 1 minutesThe latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

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Purpose as a Survival Strategy in a Shrinking Economy

June 9, 2016 Comments

Reading Time: 1 minutesVideo Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or …

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What Happens When the Voice of Your Brand is a Humanoid Robot?

May 11, 2016 Comments

Reading Time: 3 minutesA powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of …

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The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 Comments

Reading Time: 4 minutesJohn Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, …

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A Model of Authentic Brand Contribution – John Varvatos and Stuart House

April 18, 2016 Comments

Reading Time: 4 minutesAs brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The …

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The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism

April 11, 2016 Comments

Reading Time: 4 minutesLast week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its …

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How and Why Brands Now Live or Die By Association

March 22, 2016 Comments

Reading Time: 3 minutesStrategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging …

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The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

March 11, 2016 Comments

Reading Time: 4 minutesThe marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social …

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.