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Clinton vs Trump: The Contrasting Politics of Coherent and Dissonant Brands

September 28, 2016 Comments


Reading Time: 3 minutesOver the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates …

Posted in Brands, Government, Leadership | Tagged , | Leave a comment

 

6 Steps Your Brand Must Take To Compete And Win The Purpose Race

September 8, 2016 Comments


Reading Time: 4 minutesIt’s no secret that businesses everywhere, both large and small, are increasingly showcasing their purpose to not only receive due credit for their good works, but to also position themselves as the more socially-conscious option amongst the competition and thus, …

Posted in Brands, Purpose, Social | Leave a comment

 

[VIDEO] How to Use Transparency to Protect and Build Your Business

August 9, 2016 Comments


Reading Time: 1 minutes[VIDEO] How to Use Transparency to Protect and Build Your Business

Posted in Brands, Causes, Community, Videos, We First | Tagged , , , | Leave a comment

 

How the Sustainable Development Goals Accelerate Your Brand Relevance

August 2, 2016 Comments


Reading Time: 3 minutes  Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, …

Posted in Brands, Sustainability, Technology | Tagged , , | Leave a comment

 

How to Define Your Brand Story for Maximum Growth

July 29, 2016 Comments


Reading Time: 1 minutesEvery company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

Posted in Brands, Values, Videos, We First | Tagged , , , | Leave a comment

 

Listen Up! How to Make Marketing Meaningful to Your Customers

June 28, 2016 Comments


Reading Time: 1 minutesThe latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

Posted in Brands, Consumers | Tagged , , , | Leave a comment

 

Purpose as a Survival Strategy in a Shrinking Economy

June 9, 2016 Comments


Reading Time: 1 minutesVideo Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or …

Posted in Brands, Economy | Tagged , , , | Leave a comment

 

What Happens When the Voice of Your Brand is a Humanoid Robot?

May 11, 2016 Comments


Reading Time: 3 minutesA powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of …

Posted in Brands, Innovation, Technology | Tagged , , , | Leave a comment

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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