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Why effective branding is about doing, not telling

January 26, 2012 Comments


I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Leadership, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , | 4 Comments

 

What’s the real value of the We First Social Branding Seminar?

January 23, 2012 Comments


We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …

Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, GENERAL, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values, Viral, We First | Tagged , , , , , , , , , , | Leave a comment

 

Honoring Martin Luther King Jr.: Using social media to realize his vision of economic equality

January 16, 2012 Comments


In honor of Martin Luther King Jr.’s birthday, I’m sharing the epilogue to We First in which I reference famous words from his ‘I Have a Dream’ speech that still ring true today. Economic equality was an important part of …

Posted in Capitalism, Causes, Community, Consumers, Economy, Future, Purpose, Values, We First | Tagged , , , | Leave a comment

 

Smart Trust: Your must-read guide building trust to ignite your brand

January 10, 2012 Comments


No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out …

Posted in Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Thought leadership, Values | Tagged , , , , , | Leave a comment

 

Top Ten New Year’s Resolutions for brands

January 4, 2012 Comments


A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of …

Posted in Brands, Capitalism, Causes, Economy, Future, Leadership, Optimism, Purpose, Social media, We First | Tagged , , | 2 Comments

 

Happy New Year from We First

December 30, 2011 Comments


What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions …

Posted in Brands, Capitalism, Consumers, Economy, Future, Purpose, Social media, Thought leadership, Values, We First | Tagged , , | 4 Comments

 

2012 Prediction: The Year of Customer Activism

December 29, 2011 Comments


2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Purpose, Social media, Values, We First | Tagged , , , | Leave a comment

 

What Corporate America must learn from #OccupyWallStreet to succeed in 2012

December 20, 2011 Comments


Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a …

Posted in Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social media, Values, We First | Tagged , , , | 2 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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