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Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, Corporate Websites, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Social Entrepreneurship, sustainability, Technology, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, community architecture, Conferences, CSR, Leadership, MEDIA, Non-profits, Purpose, sustainability, Thought leadership, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Nestlé Combined Purpose and Product to Win at Social Marketing

September 4, 2014 Comments


Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a …

Posted in Brands, Causes, Community, Consumers, CSR, Purpose | Tagged , , , , , , , , , , , , , , | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, community architecture, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social media, Social Networking, sustainability, Technology, Thought leadership, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments


Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe …

Posted in Brands, Causes, Community, CSR, Philanthropy, Purpose | Tagged , , , , , | 3 Comments

 

How Autism Awareness Brings Out the Best in Big Brands

April 30, 2014 Comments


One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social responsibility …

Posted in Advertising, Brands, Causes, Purpose, Values | Tagged , , , | 7 Comments

 

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments


In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thought leadership, Values | Tagged , , | 2 Comments

 

Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 Comments


A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands …

Posted in Brands, Causes, Leadership, Purpose | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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