Reviews
How social listening serves customers and saves lives
I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their brand and provide superior customer service. They have been leading this …
How brands build goodwill by supporting good work
I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their …
Invisible Children, social media & how you can save the lives of children
This is an important film and I hope you share it. It is unconscionable as a father and a man that children are subjected to such unspeakable treatment. It’s also a chance for us to help just by sharing this …
Let Go & Lead: How to engage customers in the social business marketplace
Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …
The Mutual: How brands make doing good, good for you
There is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to …
Pics from the We First Social Branding Seminar
The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing …
Why caring is now the key to your brand’s success
No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
Thanks to you the We First Social Branding Seminar is sold out
On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …
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Subscribe via RSSAbout Simon (Sidebar)
Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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