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Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

May 20, 2013 Comments


Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and …

Posted in Brands, Capitalism, Causes, Future, We First | Tagged , , | Leave a comment

 

LIVESTRONG is #StillStrong and Sharing Its Story

May 17, 2013 Comments


Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year …

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Instruments for Peace: How social media can amplify the music of peace

April 15, 2013 Comments


Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made …

Posted in Causes, Creativity, Non-profits, Social media | Tagged , , | Leave a comment

 

Be Remedy: Your chance to change the lives of so many through so little

April 2, 2013 Comments


Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as simple …

Posted in Capitalism, Causes, Future, Innovation, Purpose, Social media | Tagged , , | Leave a comment

 

Insights from Social Good Brazil: Strategies for driving social change

March 4, 2013 Comments


Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter Sims …

Posted in Brands, Causes, Conferences, Future, Purpose, Social media | Tagged , , | 4 Comments

 

How social innovation builds your brand and bottom line

January 17, 2013 Comments


Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the one …

Posted in Brands, Causes, Future | Tagged , , | 1 Comment

 

The case for branded social innovation and what brands are listening

January 8, 2013 Comments


One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist between …

Posted in Brands, Causes, Purpose | Tagged , , | 2 Comments

 

How you unlock the power of purpose to explode your business in 2013

January 3, 2013 Comments


Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has …

Posted in Brands, Causes, Purpose, We First | Tagged , , | 2 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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