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6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

April 8, 2014 Comments


In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: …

Posted in Causes, Optimism, Purpose, Thought leadership, Values | Tagged , , | 2 Comments

 

Why Integration is the Key to the Impact of a Brand’s Social Purpose

March 24, 2014 Comments


A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands …

Posted in Brands, Causes, Leadership, Purpose | Leave a comment

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments


Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to commercials …

Posted in Causes, Community, Innovation, Philanthropy, Social Entrepreneurship | Leave a comment

 

10 Global Crises Threatening Your Brand’s Future

October 15, 2013 Comments


“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed …

Posted in Causes, Future | 2 Comments

 

How One Comment on a Blog Post Saved a Child’s Life

August 30, 2013 Comments


There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the …

Posted in Brands, Causes, CSR, Philanthropy, Purpose, Values | Leave a comment

 

Monsanto, Abercrombie & Fitch, And The Greatest New Threat To Your Brand: Your Customers

June 4, 2013 Comments


At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, …

Posted in Brands, Causes, Consumers, Mobile | Tagged , , , , | 4 Comments

 

Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

May 20, 2013 Comments


Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and …

Posted in Brands, Capitalism, Causes, Future, We First | Tagged , , | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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