Close

Reviews

VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments


“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

Posted in Community, Leadership, Purpose | Tagged , , | Leave a comment

 

4 Steps to Becoming A Community Leader And Positively Shaping Culture

January 14, 2016 Comments


How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of …

Posted in Community, Leadership | Tagged , , , | Leave a comment

 

Brand-Building Secrets that Drive Customer Engagement and Community Architecture

January 12, 2016 Comments


If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To …

Posted in Brands, Community | Tagged , , , | Leave a comment

 

Ten Reasons to Feel Optimistic About 2016

January 5, 2016 Comments


As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

Posted in Community, CSR, Non-profits, Optimism | Tagged , , , , | Leave a comment

 

VLOG: How Language Can Help Evolves Your Business Model

December 10, 2015 Comments


Another week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business models …

Posted in Community, Leadership | Tagged , , | Leave a comment

 

Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments


There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments


The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

Posted in Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

 

Purposeful Storytelling Now Table Stakes For Brands

September 23, 2014 Comments


Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Future, Innovation, Leadership, Purpose, Social, Sustainability, Thinking | Tagged , , , , , , , , , , , , , , , , | Leave a comment

 

Connect

Recent Tweets

Stay Informed

About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

Topics

Archives