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Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

How To Name a Company To Succeed In Social Business

January 21, 2014 Comments


As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days …

Posted in Brands, Community, Leadership, Purpose, Values | 2 Comments

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments


It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First …

Posted in Community, Future, Thought leadership, We First | Leave a comment

 

Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments


It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment

 

How the Theory of Reciprocity Encourages People to Donate More

December 3, 2013 Comments


Guest post by Kai Buehler, CEO & Co-Founder at Causora Nonprofits have been long struggling with the age old question: How do you get people to give more? From solicitations in the mail with free return address labels, to commercials …

Posted in Causes, Community, Innovation, Philanthropy, Social Entrepreneurship | Leave a comment

 

3 Ways to Build Local Customer Communities Like Lyft, TOMS, and Airbnb

November 6, 2013 Comments


It seems that brands that are great at building large, engaged digital followings are also expert at growing local customer communities.  Here are three ways your company can connect with your supporters offline and build your reputation as a key …

Posted in Brands, Community | Leave a comment

 

3 Steps for Building Self-Sustaining Customer Communities

August 20, 2013 Comments


Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop …

Posted in Community, Social media, Videos | Leave a comment

 

How building your brand with your community grows both

March 19, 2013 Comments


One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …

Posted in Advertising, Brands, Community, MEDIA | Tagged , , | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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