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How building your brand with your community grows both

March 19, 2013 Comments


One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …

Posted in Advertising, Brands, Community, MEDIA | Tagged , , | Leave a comment

 

Consumers use social media to tell brands: “We want to help” (Part 2)

October 10, 2012 Comments


Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here …

Posted in Advertising, Brands, Community, Consumers, Facebook, Future, Social media | Tagged , , | 2 Comments

 

Consumers use social media to tell brands: “We want to help” (Part 1)

October 8, 2012 Comments


Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the main …

Posted in Advertising, Brands, Community, Consumers, Future, Social media | Tagged , , , | 1 Comment

 

Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments


With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …

Posted in Brands, Community, Consumers, Economy, Future, Government, Optimism, Social media | Leave a comment

 

U.S.-Muslim relations: How social media can help build civil society

September 17, 2012 Comments


In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between …

Posted in Causes, Community, Future, Globalization, Purpose, Social media | Tagged , , | Leave a comment

 

The #1 oversight in social media community building

August 22, 2012 Comments


There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant …

Posted in Community, Facebook, Social media, Twitter, We First | Tagged , , | 4 Comments

 

The key to transformative customer service

June 6, 2012 Comments


It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little …

Posted in Brands, Community, Purpose, Social media, We First | Tagged , , | Leave a comment

 

The future of TV, advertising and social media by Dan Wieden

April 20, 2012 Comments


Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …

Posted in Advertising, Brands, Community, Creativity, Social media, Thought leadership | Tagged , , , , , | Leave a comment

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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