What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 Comments

Reading Time: 3 minutesI recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of …

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VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments

Reading Time: 1 minutesSo few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

Reading Time: 1 minutes“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

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4 Steps to Becoming A Community Leader And Positively Shaping Culture

January 14, 2016 Comments

Reading Time: 3 minutesHow do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of …

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Brand-Building Secrets that Drive Customer Engagement and Community Architecture

January 12, 2016 Comments

Reading Time: 2 minutesIf a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To …

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Ten Reasons to Feel Optimistic About 2016

January 5, 2016 Comments

Reading Time: 1 minutesAs we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

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VLOG: How Language Can Help Evolves Your Business Model

December 10, 2015 Comments

Reading Time: 1 minutesAnother week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business models …

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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments

Reading Time: 3 minutesThere is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.