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How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

Sustainability Stories: Three Common Marketing Mistakes

July 9, 2014 Comments


Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies …

Posted in Community, community architecture, CSR, Leadership, sustainability, Thought leadership | Tagged , , , , , , , , , , , | Leave a comment

 

Yes, Consumers Actually Care and Purpose Pays Off

July 1, 2014 Comments


These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a …

Posted in Community, CSR, Leadership, Purpose, sustainability | Tagged , , , , , | Leave a comment

 

Why Restraint Was The Key To GoPro’s Success

June 27, 2014 Comments


The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of …

Posted in Brands, Community, community architecture, Leadership | Tagged , , , | 1 Comment

 

How Target Built a Brand Story That Benefits Employees, Customers, and Community

May 28, 2014 Comments


Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe …

Posted in Brands, Causes, Community, CSR, Philanthropy, Purpose | Tagged , , , , , | 3 Comments

 

Inside charity: water’s Powerful Video Strategy

January 29, 2014 Comments


Paull Young, Director of Digital for charity: water, was one of our fantastic 2013 speakers at the annual We First Brand Leadership Summit. In a nutshell, charity: water is a nonprofit organization with a mission to bring clean and safe …

Posted in Brands, Causes, Community, Innovation, Leadership, Purpose, Thought leadership, Videos | 1 Comment

 

How To Name a Company To Succeed In Social Business

January 21, 2014 Comments


As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days …

Posted in Brands, Community, Leadership, Purpose, Values | 2 Comments

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments


It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First …

Posted in Community, Future, Thought leadership, We First | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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