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#TeamRefugee: How the Olympics Ensures Everyone Feels Part of One Human Family

August 22, 2016 Comments


Reading Time: 3 minutes    Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s …

Posted in Community, Globalization, Government, Non-profits | Tagged | Leave a comment

 

[VIDEO] How to Use Transparency to Protect and Build Your Business

August 9, 2016 Comments


Reading Time: 1 minutes[VIDEO] How to Use Transparency to Protect and Build Your Business

Posted in Brands, Causes, Community, Videos, We First | Tagged , , , | Leave a comment

 

What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 Comments


Reading Time: 3 minutesI recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of …

Posted in Community, Values | Tagged , , , | Leave a comment

 

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments


Reading Time: 1 minutesSo few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments


Reading Time: 1 minutes“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

Posted in Community, Leadership, Purpose | Tagged , , | Leave a comment

 

4 Steps to Becoming A Community Leader And Positively Shaping Culture

January 14, 2016 Comments


Reading Time: 3 minutesHow do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of …

Posted in Community, Leadership | Tagged , , , | Leave a comment

 

Brand-Building Secrets that Drive Customer Engagement and Community Architecture

January 12, 2016 Comments


Reading Time: 2 minutesIf a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To …

Posted in Brands, Community | Tagged , , , | Leave a comment

 

Ten Reasons to Feel Optimistic About 2016

January 5, 2016 Comments


Reading Time: 1 minutesAs we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

Posted in Community, CSR, Non-profits, Optimism | Tagged , , , , | Leave a comment

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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