Reviews
How building your brand with your community grows both
One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example …
Consumers use social media to tell brands: “We want to help” (Part 2)
Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here …
Consumers use social media to tell brands: “We want to help” (Part 1)
Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the main …
Ten reasons social media will decide tonight’s debate and the Presidential Election
With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …
U.S.-Muslim relations: How social media can help build civil society
In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between …
The #1 oversight in social media community building
There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant …
The key to transformative customer service
It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little …
The future of TV, advertising and social media by Dan Wieden
Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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