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Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments


The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

Posted in Brands, Community, community architecture, Conferences, Consumers, CSR, Future, Leadership, Millennials, Purpose, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

 

Purposeful Storytelling Now Table Stakes For Brands

September 23, 2014 Comments


Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, CSR, Future, Innovation, Leadership, Purpose, Social media, sustainability, Thought leadership | Tagged , , , , , , , , , , , , , , , , | Leave a comment

 

Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, Corporate Websites, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Social Entrepreneurship, sustainability, Technology, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

September 12, 2014 Comments


We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s …

Posted in Conferences, Purpose, Thought leadership, We First | Tagged , , , , , , , | Leave a comment

 

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, community architecture, Conferences, CSR, Leadership, MEDIA, Non-profits, Purpose, sustainability, Thought leadership, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Brands And Consumers Build A Sustainable Future

July 31, 2014 Comments


A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. …

Posted in Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, sustainability, Thought leadership | Tagged , , , , , , , , , , , , , , , | Leave a comment

 

Self-Disruption: Personal Innovation for Public Relevance

July 8, 2014 Comments


I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, …

Posted in Conferences, Consumers, Social media | Leave a comment

 

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

June 13, 2014 Comments


As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one …

Posted in Brands, Conferences, CSR, sustainability, Thought leadership | 1 Comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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