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Self-Disruption: Personal Innovation for Public Relevance

July 8, 2014 Comments


I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, …

Posted in Conferences, Consumers, Social media | Leave a comment

 

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

June 13, 2014 Comments


As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one …

Posted in Brands, Conferences, CSR, sustainability, Thought leadership | Leave a comment

 

Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

June 4, 2014 Comments


Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations …

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The Sustainability Imperative and What It Means for the Future of Your Brand

April 24, 2014 Comments


Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands …

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Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments


It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment

 

Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments


It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social …

Posted in Conferences, Future, Innovation, Technology | 3 Comments

 

Top 10 Reasons to Attend the 2013 We First Social Branding Seminar

September 18, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here …

Posted in Conferences, Leadership, We First | Leave a comment

 

SXSW 2014: The New Breed of Brands That Will Lead the Future

August 27, 2013 Comments


It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types facing a perfect …

Posted in Brands, Conferences, Future, GENERAL, Purpose, Social media | Leave a comment

 

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About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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