Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments

It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment


Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments

It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social …

Posted in Conferences, Future, Innovation, Technology | 2 Comments


Top 10 Reasons to Attend the 2013 We First Social Branding Seminar

September 18, 2013 Comments

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here …

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SXSW 2014: The New Breed of Brands That Will Lead the Future

August 27, 2013 Comments

It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types facing a perfect …

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Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar

July 5, 2013 Comments

Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story …

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Announcing the 2013 We First Social Branding Seminar, Sept 24-25, Los Angeles

June 26, 2013 Comments

We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to …

Posted in Conferences, Leadership, Thought leadership, We First | 2 Comments


How the smartest brands use social media to sky-rocket their reputation, profits and social impact

April 4, 2013 Comments

I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. tThe day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I ever …

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Insights from Social Good Brazil: Strategies for driving social change

March 4, 2013 Comments

Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter Sims …

Posted in Brands, Causes, Conferences, Future, Purpose, Social media | Tagged , , | 4 Comments


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About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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