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How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments


Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thought leadership, Values | Tagged | Leave a comment

 

Self-Disruption: Personal Innovation for Public Relevance

July 8, 2014 Comments


I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, …

Posted in Conferences, Consumers, Social media | Leave a comment

 

How Social Media Can Kill Your Brand and Three Ways To Avoid It

May 13, 2014 Comments


It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate negative …

Posted in Brands, Consumers, CSR, sustainability, Values | 6 Comments

 

Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

December 10, 2013 Comments


Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into …

Posted in Advertising, Brands, Consumers, Purpose, Social media | Leave a comment

 

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments


Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of …

Posted in Brands, Consumers, Creativity, Innovation, Social media, Videos, Viral | Leave a comment

 

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

November 12, 2013 Comments


We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how …

Posted in Brands, Consumers, Future, Purpose, Videos, We First | 3 Comments

 

When big brands stumble: Starbucks and Toyota on hyper-transparency

October 4, 2013 Comments


Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be “hyper-transparent” about their social impact in a speech at the We …

Posted in Brands, Consumers, Thought leadership, We First | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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