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3 Key Strategies for How Companies Engage Customers Around Brand Stories

January 20, 2016 Comments


Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One of …

Posted in Brands, Consumers | Tagged , , , | Leave a comment

 

Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments


There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments


The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

Posted in Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

 

Purposeful Storytelling Now Table Stakes For Brands

September 23, 2014 Comments


Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Future, Innovation, Leadership, Purpose, Social, Sustainability, Thinking | Tagged , , , , , , , , , , , , , , , , | Leave a comment

 

Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments


Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

 

How Nestlé Combined Purpose and Product to Win at Social Marketing

September 4, 2014 Comments


Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a …

Posted in Brands, Causes, Community, Consumers, CSR, Purpose | Tagged , , , , , , , , , , , , , , | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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