Reviews
What Facebook is worth to your business and brand
As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities …
Biz Stone on the powerful role of social media in business and social change
Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put …
Social media seen through Google’s augmented reality lens
The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you …
How social listening serves customers and saves lives
I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their brand and provide superior customer service. They have been leading this …
Why timing means everything to the success of your brand
In this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both a macro and micro perspective. The first is a chart …
Let Go & Lead: How to engage customers in the social business marketplace
Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …
Why the future of your brand will be crowdsourced
In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social …
Why caring is now the key to your brand’s success
No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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