Close

Reviews

What Facebook is worth to your business and brand

May 8, 2012 Comments


As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities …

Posted in Brands, Consumers, Facebook, Future, Mobile, Social media | Tagged , , , | Leave a comment

 

Biz Stone on the powerful role of social media in business and social change

May 2, 2012 Comments


Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put …

Posted in Advertising, Brands, Consumers, Purpose, Social media, Twitter, We First | Tagged , , , | Leave a comment

 

Social media seen through Google’s augmented reality lens

April 6, 2012 Comments


The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you …

Posted in Consumers, GENERAL, Social media, Technology | Tagged , , | 2 Comments

 

How social listening serves customers and saves lives

March 27, 2012 Comments


I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their brand and provide superior customer service. They have been leading this …

Posted in Brands, Causes, Consumers, Future, Purpose, Social media, We First | Tagged , , | Leave a comment

 

Why timing means everything to the success of your brand

March 15, 2012 Comments


In this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both a macro and micro perspective. The first is a chart …

Posted in Advertising, Brands, Consumers, Future, Social media, Technology | Tagged , , , | Leave a comment

 

Let Go & Lead: How to engage customers in the social business marketplace

March 1, 2012 Comments


Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …

Posted in Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social media, Thought leadership, We First | Tagged , , , | Leave a comment

 

Why the future of your brand will be crowdsourced

February 7, 2012 Comments


In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social …

Posted in Brands, Consumers, Economy, Future, Purpose, Social media, Thought leadership, We First | Tagged , , | Leave a comment

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

Recent Tweets

Archives