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5 great studies in how to use social media to rally support for social good

April 19, 2013 0 Comments


I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — …

Posted in Brands, Consumers, Innovation, Mobile, Social media | Tagged , , | Leave a comment

 

The three pillars of marketing organizations of the future

March 28, 2013 5 Comments


Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all communications, is …

Posted in Brands, Consumers, Leadership, Purpose | Tagged , , | 5 Comments

 

When a brand leads with values, customers value you more

March 22, 2013 4 Comments


Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. This …

Posted in Brands, Consumers, Purpose | Tagged , , | 4 Comments

 

The rise in social ad budgets and what it means for your brand

March 14, 2013 0 Comments


Recent studies conducted by Digiday for Vizu as reported by eMarketer show that marketers are looking to increase spend. In fact 64% of respondents said they will increase paid social media ad spends. This research demonstrates modest growing importance of social media ad spend with the …

Posted in Brands, Consumers, Future, Social media | Tagged , , | Leave a comment

 

Is this the end of purpose driven ads or a new beginning?

March 7, 2013 0 Comments


I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would …

Posted in Brands, Consumers, Future, Purpose, We First | Tagged , , | Leave a comment

 

Social media strategies that build your community and business

February 25, 2013 9 Comments


I thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a …

Posted in Advertising, Brands, Consumers, Purpose, Social media, We First | Tagged , , | 9 Comments

 

The art of inspiring customers to champion your brand

February 22, 2013 0 Comments


APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 …

Posted in Advertising, Brands, Consumers, Future, Purpose, Social media | Tagged , , | Leave a comment

 

Mobile matters: Gary Schwartz on how your brand keeps up with shoppers

February 13, 2013 0 Comments


 I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. Here’s what he said. In …

Posted in Brands, Consumers, Government, Mobile | Tagged , , | Leave a comment

 


About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

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