Reviews
BrandKarma: How customers rate and reward socially responsible brands
Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Beyond Google+: From circles to social cartography
One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social …
What Google+ means for brands
The launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a …
‘Let Go & Lead’: Leadership in the social business marketplace
I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new …
Guy Kawasaki: The multifaceted benefits of an enchanting brand
SM: Hi I’m Simon Mainwaring, and today I have the pleasure of sitting here with Guy Kawasaki, who’s tenth book, Enchantment, was a real revelation to me because what he did was to personalize and explain how brands need to …
How brands use social media to re-invent themselves from the inside out.
I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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