Close

Reviews

BrandKarma: How customers rate and reward socially responsible brands

October 31, 2011 Comments


Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …

Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First | Tagged , , , , , , , , , , | Leave a comment

 

Beyond Google+: From circles to social cartography

July 27, 2011 Comments


One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social …

Posted in Brands, Community, Consumers, Corporate Websites, Creativity, Future, Social media, Social Networking, Technology, We First | Tagged , , , , , , , , | Leave a comment

 

What Google+ means for brands

July 5, 2011 Comments


The launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a …

Posted in Advertising, Brands, Corporate Websites, Future, Social media | Tagged , , | Leave a comment

 

‘Let Go & Lead’: Leadership in the social business marketplace

June 27, 2011 Comments


I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new …

Posted in Causes, Community, Corporate Websites, Creativity, Future, Leadership, Purpose, Social Entrepreneurship, Thought leadership, Values | Tagged , , , , , | 1 Comment

 

Guy Kawasaki: The multifaceted benefits of an enchanting brand

May 23, 2011 Comments


SM: Hi I’m Simon Mainwaring, and today I have the pleasure of sitting here with Guy Kawasaki, who’s tenth book, Enchantment, was a real revelation to me because what he did was to personalize and explain how brands need to …

Posted in Books, Brands, Causes, Community, Consumers, Corporate Websites, Facebook, Purpose, Social media, Thought leadership, We First | Tagged , , , , , | 4 Comments

 

How brands use social media to re-invent themselves from the inside out.

June 14, 2010 18 Comments


I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted …

Posted in Causes, Corporate Websites, Social Entrepreneurship, Social media, Values | Tagged , , , | 18 Comments

 

About Simon (Sidebar)

About Simon Mainwaring

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.

Recent Tweets

Archives