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Unilever and the Integrity of Brand Storytelling

November 25, 2013 Comments


With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social …

Posted in Brands, Corporate Websites, Future, Innovation, Leadership, Purpose | 2 Comments

 

eBay: Rebuilding a Brand By Creating Economic Opportunity, Greener Commerce & Power Giving

July 3, 2013 Comments


I had no idea PaylPal processed $3.6B for charities last year, or that there are 850,000 live charitable listings on eBay on any given day. Like me, the majority of consumers may not realize what a purpose-driven company eBay Inc …

Posted in Brands, Corporate Websites, Innovation, Purpose, Values | Leave a comment

 

BrandKarma: How customers rate and reward socially responsible brands

October 31, 2011 Comments


Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …

Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First | Tagged , , , , , , , , , , | Leave a comment

 

Beyond Google+: From circles to social cartography

July 27, 2011 Comments


One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social …

Posted in Brands, Community, Consumers, Corporate Websites, Creativity, Future, Social media, Social Networking, Technology, We First | Tagged , , , , , , , , | Leave a comment

 

What Google+ means for brands

July 5, 2011 Comments


The launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a …

Posted in Advertising, Brands, Corporate Websites, Future, Social media | Tagged , , | Leave a comment

 

‘Let Go & Lead’: Leadership in the social business marketplace

June 27, 2011 Comments


I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new …

Posted in Causes, Community, Corporate Websites, Creativity, Future, Leadership, Purpose, Social Entrepreneurship, Thought leadership, Values | Tagged , , , , , | 1 Comment

 

Guy Kawasaki: The multifaceted benefits of an enchanting brand

May 23, 2011 Comments


SM: Hi I’m Simon Mainwaring, and today I have the pleasure of sitting here with Guy Kawasaki, who’s tenth book, Enchantment, was a real revelation to me because what he did was to personalize and explain how brands need to …

Posted in Books, Brands, Causes, Community, Consumers, Corporate Websites, Facebook, Purpose, Social media, Thought leadership, We First | Tagged , , , , , | 4 Comments

 

How brands use social media to re-invent themselves from the inside out.

June 14, 2010 18 Comments


I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted …

Posted in Causes, Corporate Websites, Social Entrepreneurship, Social media, Values | Tagged , , , | 18 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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