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How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

January 13, 2014 Comments


Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but …

Posted in Advertising, Brands, Creativity, Leadership, Purpose | 3 Comments

 

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments


Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of …

Posted in Brands, Consumers, Creativity, Innovation, Social media, Videos, Viral | Leave a comment

 

Music Applied to Life, Leadership, and Success

September 17, 2013 Comments


Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the …

Posted in Creativity, Leadership, Purpose | 1 Comment

 

Why this year’s Grand Prix for Good winner is great news for advertising and our world

June 24, 2013 Comments


A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically …

Posted in Advertising, Creativity, Purpose | 1 Comment

 

Instruments for Peace: How social media can amplify the music of peace

April 15, 2013 Comments


Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made …

Posted in Causes, Creativity, Non-profits, Social media | Tagged , , | Leave a comment

 

Red Bull just gave everyone a Master Class in social branding – here’s how and why:

October 14, 2012 Comments


Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on …

Posted in Brands, Consumers, Creativity, Future, Social media, We First | Tagged , , | 4 Comments

 

How to take a social media platform and turn it on it’s head

September 10, 2012 Comments


I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when …

Posted in Brands, Causes, Consumers, Creativity, Purpose, Social media | Tagged , , , | 2 Comments

 

How to use social media in ways no one else imagined

July 2, 2012 Comments


That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out …

Posted in Advertising, Brands, Creativity, Social media | Tagged , , , | 3 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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