Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment


Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

August 7, 2014 Comments

As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are …

Posted in Brands, Community, Consumers, Creativity, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking | Leave a comment


Understanding How the World Sees You and Your Fascination Advantage

July 15, 2014 Comments

Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: …

Posted in Brands, Consumers, Creativity, Purpose, Thinking, Values | Tagged | Leave a comment


How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

January 13, 2014 Comments

Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but …

Posted in Advertising, Brands, Creativity, Leadership, Purpose | 3 Comments


How Virgin Atlantic Just Gave Us a Master Class in Social Branding

November 13, 2013 Comments

Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of …

Posted in Brands, Consumers, Creativity, Innovation, Social, Videos | Leave a comment


Music Applied to Life, Leadership, and Success

September 17, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the …

Posted in Creativity, Leadership, Purpose | 3 Comments


Why this year’s Grand Prix for Good winner is great news for advertising and our world

June 24, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically …

Posted in Advertising, Creativity, Purpose | 1 Comment


Instruments for Peace: How social media can amplify the music of peace

April 15, 2013 Comments

Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made …

Posted in Causes, Creativity, Non-profits, Social | Tagged , , | Leave a comment



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.