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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments


There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, sustainability, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments


The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

Posted in Brands, Community, community architecture, Conferences, Consumers, CSR, Future, Leadership, Millennials, Purpose, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

 

Purposeful Storytelling Now Table Stakes For Brands

September 23, 2014 Comments


Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, CSR, Future, Innovation, Leadership, Purpose, Social media, sustainability, Thought leadership | Tagged , , , , , , , , , , , , , , , , | Leave a comment

 

Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, Corporate Websites, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Social Entrepreneurship, sustainability, Technology, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, community architecture, Conferences, CSR, Leadership, MEDIA, Non-profits, Purpose, sustainability, Thought leadership, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Nestlé Combined Purpose and Product to Win at Social Marketing

September 4, 2014 Comments


Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a …

Posted in Brands, Causes, Community, Consumers, CSR, Purpose | Tagged , , , , , , , , , , , , , , | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, community architecture, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social media, Social Networking, sustainability, Technology, Thought leadership, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

August 7, 2014 Comments


As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are …

Posted in Brands, Community, community architecture, Consumers, Creativity, CSR, Future, Innovation, Leadership, Purpose, sustainability, Thought leadership | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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