How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments

Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these …

Posted in CSR, Future, Leadership, Philanthropy, Purpose | Leave a comment


5 Reasons to Activate Employees Around Your Company’s Social Purpose

March 7, 2014 Comments

In today’s climate of intense customer activism powered by nimble mobile and social technologies, brands must now define and lead with their social purpose in ways that build customer trust, loyalty, and sales. Yet many organizations miss an element that’s …

Posted in CSR, Purpose | 3 Comments


Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments

It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment


Live G+ Hangout: Mastering the Methods, Metrics, and Madness of CSR

September 4, 2013 Comments

With companies of all types facing a perfect storm of social tech, social crises, and customer activism, there’s no question that how quickly your company responds to these challenges will determine whether you survive or lead the future. But how can your …

Posted in CSR, Purpose, Social media, Thought leadership, webinar | Leave a comment


How One Comment on a Blog Post Saved a Child’s Life

August 30, 2013 Comments

There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the …

Posted in Brands, Causes, CSR, Philanthropy, Purpose, Values | Leave a comment


Shared Vision and Commitment to Purpose: The Foundation for Community

July 11, 2013 Comments

Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom line profits. However, building and engaging such communities is not always so simple. It’s …

Posted in Brands, CSR, Purpose | 3 Comments


CMO vs. CSO: 8 Steps to Bridge the Divide That Could Undo Your Business

July 10, 2013 Comments

It’s heartening to see so many large corporations, both B2B and B2C, intensifying sustainability efforts across how they source and manufacture their products, manage their business and employees, and market their brands’ success. Yet as long as marketing and sustainability …

Posted in CSR, Leadership, Purpose, Thought leadership | Leave a comment


Why We Need a Global Brand Initiative

May 14, 2013 Comments

Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in …

Posted in Brands, Capitalism, CSR, Future | Leave a comment


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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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