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Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

September 10, 2014 Comments


Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing …

Posted in Brands, Causes, Community, community architecture, Conferences, CSR, Leadership, MEDIA, Non-profits, Purpose, sustainability, Thought leadership, Values | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

How Nestlé Combined Purpose and Product to Win at Social Marketing

September 4, 2014 Comments


Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a …

Posted in Brands, Causes, Community, Consumers, CSR, Purpose | Tagged , , , , , , , , , , , , , , | Leave a comment

 

Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments


In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

Posted in Brands, Causes, Community, community architecture, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social media, Social Networking, sustainability, Technology, Thought leadership, Values, Videos | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

 

Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

August 7, 2014 Comments


As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are …

Posted in Brands, Community, community architecture, Consumers, Creativity, CSR, Future, Innovation, Leadership, Purpose, sustainability, Thought leadership | Leave a comment

 

How Brands And Consumers Build A Sustainable Future

July 31, 2014 Comments


A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. …

Posted in Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, sustainability, Thought leadership | Tagged , , , , , , , , , , , , , , , | Leave a comment

 

How Coca-Cola Brings New Life Into Its Bottles And Brand

July 22, 2014 Comments


Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life …

Posted in Brands, Community, Consumers, CSR, Purpose, sustainability, Values | Tagged , , , , , , , , , , , | Leave a comment

 

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

July 17, 2014 Comments


Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s …

Posted in Brands, CSR, Leadership, Thought leadership, Values | Tagged , , , , , , , , , | 3 Comments

 

Sustainability Stories: Three Common Marketing Mistakes

July 9, 2014 Comments


Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies …

Posted in Community, community architecture, CSR, Leadership, sustainability, Thought leadership | Tagged , , , , , , , , , , , | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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