Reviews
Social media and climate change: How communities can change the course of history
Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing …
Robert Tercek: This Week In Social Media
Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, …
Blake Canterbury and BeRemedy: The power of social media and community combined
Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, …
Why America’s Triple A rating remains unchanged
The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of …
Brand/Cause partnerships: GMC & Invisible People – Part 2
In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners …
Brand/Cause partnerships: GMC & Invisible People – Part 1
In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I …
Causecast: How brands, employees and non-profits partner for change
In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not …
Top ten questions companies must answer to succeed in social business
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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