Purpose as a Survival Strategy in a Shrinking Economy

June 9, 2016 Comments

Reading Time: 1 minutesVideo Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or …

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Top Ten Posts of 2015: Leadership, Community Building and Millennial Engagement

January 5, 2016 Comments

Reading Time: 2 minutesThere were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded …

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Cultural Leadership: How to Command Attention on a Global Scale

August 20, 2014 Comments

Reading Time: 3 minutesIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership …

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Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments

Reading Time: 2 minutesWith less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …

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Ben Bernacke on the need for a new measure of social well-being

August 8, 2012 Comments

Reading Time: 3 minutesAn extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no …

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Let Go & Lead: How to engage customers in the social business marketplace

March 1, 2012 Comments

Reading Time: 1 minutesSimon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …

Posted in Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social, Thinking, We First | Tagged , , , | Leave a comment


The Mutual: How brands make doing good, good for you

February 21, 2012 Comments

Reading Time: 2 minutesThere is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to …

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Why the future of your brand will be crowdsourced

February 7, 2012 Comments

Reading Time: 3 minutesIn a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social …

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.