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Ten reasons social media will decide tonight’s debate and the Presidential Election

October 3, 2012 Comments


With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The …

Posted in Brands, Community, Consumers, Economy, Future, Government, Optimism, Social media | Leave a comment

 

Ben Bernacke on the need for a new measure of social well-being

August 8, 2012 Comments


An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no …

Posted in Capitalism, Economy, Future, Thought leadership | Tagged , , | Leave a comment

 

Let Go & Lead: How to engage customers in the social business marketplace

March 1, 2012 Comments


Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …

Posted in Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social media, Thought leadership, We First | Tagged , , , | Leave a comment

 

The Mutual: How brands make doing good, good for you

February 21, 2012 Comments


There is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to …

Posted in Capitalism, Causes, Economy, Future, Leadership, Purpose, We First | Tagged , , | Leave a comment

 

Why the future of your brand will be crowdsourced

February 7, 2012 Comments


In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social …

Posted in Brands, Consumers, Economy, Future, Purpose, Social media, Thought leadership, We First | Tagged , , | Leave a comment

 

Why caring is now the key to your brand’s success

February 6, 2012 Comments


No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …

Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral | Tagged , , , , , , , , , | Leave a comment

 

Thanks to you the We First Social Branding Seminar is sold out

January 30, 2012 Comments


On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been …

Posted in Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, GENERAL, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , | 1 Comment

 

Why effective branding is about doing, not telling

January 26, 2012 Comments


I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said …

Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, GENERAL, Leadership, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , | 5 Comments

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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