Reviews
How your brand wins over empowered customers to profit from social commerce
I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must make in …
How social ads are winning over advertisers and consumers
Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations as …
What Facebook is worth to your business and brand
As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities …
When virtual worlds collide: Facebook meets 3D shopping
If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices …
The purpose and practice of internal social media
There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and …
Move over New York: What happens in an Internet minute
Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …
How brands build goodwill by supporting good work
I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their …
Facebook & Twitter to Madison Avenue: Your future is social
In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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