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How Conscious Capitalism is Driving Business and Social Change

April 1, 2014 Comments


Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these …

Posted in CSR, Future, Leadership, Philanthropy, Purpose | Leave a comment

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments


It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First …

Posted in Community, Future, Thought leadership, We First | Leave a comment

 

Unilever and the Integrity of Brand Storytelling

November 25, 2013 Comments


With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social …

Posted in Brands, Corporate Websites, Future, Innovation, Leadership, Purpose | 2 Comments

 

Story vs. Data: A Battle to Fix the World

November 22, 2013 Comments


It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social …

Posted in Conferences, Future, Innovation, Technology | 3 Comments

 

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

November 12, 2013 Comments


We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how …

Posted in Brands, Consumers, Future, Purpose, Videos, We First | 2 Comments

 

10 Global Crises Threatening Your Brand’s Future

October 15, 2013 Comments


“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” -Charles Darwin Thanks to the web, social media and smart phones, people are more informed …

Posted in Causes, Future | 2 Comments

 

10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life

October 15, 2013 Comments


Originally published in Fast Company. Today’s brand must live and breathe through its core values in order to survive. Purpose is king, and there’s no turning back. When 87% of global consumers believe business should place equal weight on societal issues …

Posted in Brands, Future, Purpose | Leave a comment

 

The Top 3 Trends About to Put You Out of Business

September 20, 2013 Comments


As originally published in Forbes One of the most costly consequences of doing business in such a crowded, noisy and fragmented marketplace is that it’s almost impossible to keep track of the big picture. Specifically, it’s extremely difficult to identify …

Posted in Brands, Future, We First | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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