New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 Comments

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get …

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What Climate Change Means for Your Brand and Bottom Line

January 21, 2016 Comments

It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an average …

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Top Ten Posts of 2015: Leadership, Community Building and Millennial Engagement

January 5, 2016 Comments

There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded …

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Book Review: X: The Experience When Business Meets Design by Brian Solis

November 30, 2015 Comments

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have …

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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment


Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

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Purposeful Storytelling Now Table Stakes For Brands

September 23, 2014 Comments

Originally published in As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe …

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The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments



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About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.