From the category archives:

Future

How Old Spice reminds ad folk what they forgot

by Simon on July 26, 2010 · View Comments

in Advertising, Brands, Creativity, Future

Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats.
- Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various media and [...]

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Conflict Minerals & Falling Whistles: How weapons of war become instruments of peace

by Simon on July 23, 2010 · View Comments

in Causes, Future, social entrepreneurship

This week legislation was signed by President Obama that finally drew attention to the issue of the ‘Conflict Minerals’ that go into making the batteries in the cell phones we use everyday. This deservedly made headline news with most stories focused on the tragedy that such mining visits on the lives of so many people [...]

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This is your chance to tell NASA where to go

by Simon on July 20, 2010 · View Comments

in Causes, Creativity, Future, Technology

I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott [...]

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Social Media as an Instrument of Change: Cannes seminar slides

by Simon on July 12, 2010 · View Comments

in Advertising, Consumers, Facebook, Future, Social media, Technology

Cannes Keynote Speech
View more presentations from Simon Mainwaring.

I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download the presentation. [...]

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Top ten reasons social media should not (and will not) kill traditional advertising

by Simon on June 30, 2010 · View Comments

in Advertising, Brands, Consumers, Creativity, Future, Social media

I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, [...]

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Why Capitalism is Irrational: ‘First as Tragedy, Then as Farce’ by Slavoj Zizek

by Simon on June 9, 2010 · View Comments

in BOOKS, Capitalism, Economy, Future

This week’s book  review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis.
Using this example, as well as many others in recent history, [...]

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Cannes Festival: Where new media & advertising meet (Part 2)

by Simon on June 3, 2010 · View Comments

in Advertising, Brands, Consumers, Future

Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture.
Adobe: Shantanu Narayen This [...]

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Social Media & Cultural Diplomacy: How we build bridges through community

by Simon on May 31, 2010 · View Comments

in Future, Globalization, Social media

Last Thursday I had the pleasure of speaking on a panel regarding the role of cultural diplomacy in bridging U.S./Muslim relations. The theme for the evening was “In The Age of Global Civilization There Is No Us or Them” and the special guest was Farah Pandith, President Obama’s Special Envoy to Muslim Communities under Secretary [...]

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