Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats.
- Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various media and [...]
This week legislation was signed by President Obama that finally drew attention to the issue of the ‘Conflict Minerals’ that go into making the batteries in the cell phones we use everyday. This deservedly made headline news with most stories focused on the tragedy that such mining visits on the lives of so many people [...]
I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott [...]
Cannes Keynote Speech
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I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download the presentation. [...]
I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, [...]
This week’s book review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis.
Using this example, as well as many others in recent history, [...]
Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture.
Adobe: Shantanu Narayen This [...]
Last Thursday I had the pleasure of speaking on a panel regarding the role of cultural diplomacy in bridging U.S./Muslim relations. The theme for the evening was “In The Age of Global Civilization There Is No Us or Them” and the special guest was Farah Pandith, President Obama’s Special Envoy to Muslim Communities under Secretary [...]
